Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JTH: Journal of Technology and Health
Lende, Marlince
Unknown Affiliation
Health Professions Medicine & Pharmacology Nursing

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JTH: Journal of Technology and Health

 1 
APPLICATION OF THE FP GROWTH ALGORITHM FOR MOBILE PHONE SALES TRANSACTIONS Lende, Marlince; Andreas Ariyanto Rangga; Karolus Wulla Rato
JTH: Journal of Technology and Health Vol. 2 No. 3 (2025): January: JTH: Journal of Technology and Health
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/jth.v2i3.334

Abstract

This study aims to identify consumer purchasing patterns at Bintang Waitabula Mobile Store using data mining techniques, specifically the FP-Growth algorithm. Transactional data were collected through documentation and processed using RapidMiner version 10.1. The FP-Growth method was selected for its efficiency in discovering frequent item combinations without generating candidate sets, unlike the Apriori algorithm. The analysis yielded two association rules with confidence values above 60%, indicating a strong relationship between commonly purchased mobile phone brands such as Samsung and Vivo. The process and results were visualized using diagrams and rule descriptions to support easier interpretation. These findings can serve as the foundation for decision-making in marketing strategies and inventory management. The FP-Growth implementation proved to be efficient and suitable for small to medium-sized retail enterprises.
Co-Authors Andreas Ariyanto Rangga Karolus Wulla Rato