Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Humanities, Education, and Social Sciences
Nguyen, Khuyen Thi
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Crisis Communication Management amid Bond Market Volatility in Vietnam (2021–2024) Nguyen, Khuyen Thi; Nguyen, Toan Duc; Tran, Minh Ngoc Thi
International Journal of Humanities, Education, and Social Sciences Vol 3 No 2 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i2.6124

Abstract

The bond market in Vietnam experienced significant turbulence between 2021 and 2024, driven by macroeconomic shocks, regulatory transitions, and notable financial scandals. This period exposed vulnerabilities in market oversight, investor confidence, and information dissemination channels. Effective crisis communication emerged as a pivotal tool for mitigating the adverse effects of market instability and preserving financial system integrity. This article examines how Vietnamese government agencies, financial institutions, and media outlets managed crisis communication during episodes of bond market volatility in this period. Using qualitative content analysis of official statements, media reports, social media discourse, and investor sentiment surveys, this study identifies communication strategies, evaluates their efficacy, and highlights lessons for future crisis preparedness. Findings emphasize transparency, timeliness, message coordination, and multi-channel engagement as key factors in successful crisis communication. The paper concludes with recommendations for strengthening Vietnam’s crisis communication frameworks tailored to the evolving financial and media landscapes.
Co-Authors Nguyen, Toan Duc Tran, Minh Ngoc Thi