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Nurkhamidah, Nurkhamidah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelangganpada Pt Kai Commuter Di Stasiun Klender Muslim, Abdul; Nurkhamidah, Nurkhamidah
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3814

Abstract

This study investigates the impact of service quality and customer trust on customer satisfaction at PT KAI Commuter, Klender Station, using a descriptive analysis and quantitative approach. The population includes passengers at the station, with a sample size of 225 respondents determined through probability sampling. Data analysis employs the Sem Pls program, and hypothesis testing reveals significant findings. The t test indicates that service quality has a positive and significant effect on customer satisfaction (7.001 > 1.970, significance 0.000 < 0.05). Similarly, customer trust shows a positive and significant impact on customer satisfaction (5.522 > 1.970, significance 0.000 < 0.05). Recommendations include improving timeliness and customer assistance while maintaining effective indicators
Co-Authors Abdul Muslim, Abdul