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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Conference on Digital Advanced Tourism, Management, and Technology
Salamiah Muhd Kulal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Augmented Reality (AR) And Virtual Reality (VR) Applications In Tourism: Embracing Emerging Technologies For Improved Tourist Experiences In Malaysian Tourism Industry Juhanita Jiman; Salamiah Muhd Kulal
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.34

Abstract

This paper investigates the impact of Augmented Reality (AR) and Virtual Reality (VR) on the Malaysian tourism business. AR and VR have emerged as revolutionary forces, transforming a wide range of industries, with tourism at the forefront of this digital transition. Augmented Reality complements real-world experiences by superimposing digital information on top of the physical world, whereas Virtual Reality immerses users in simulated environment. AR and VR have completely transformed the tourist experience, including planning, booking, on-site exploration, and post-trip comments. AR applications enrich the tourist experience by providing interactive maps, historical insights, and real-time translations, whereas virtual reality (VR) technologies enable deep interaction in a variety of fascinating activities and provide a fascinating insight into the destination's attractions.
The Role of Digital HR Competence in Accelerating BPR Digital Transformation: A Systematic Review Dorris Yadewani; Tri Indrayani; Salamiah Muhd Kulal; Novi Yanti; Eka Pasca Surya Bayu
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO.1 OKTOBER 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.8504

Abstract

This research analyzes the role of human resource (HR) digital competencies in accelerating digital transformation at Rural Banks (BPR) toward a sustainable financial ecosystem. Thru a systematic review using the PRISMA method, it was found that enhancing digital competencies, such as technological literacy, data analysis, and sustainable innovation, is crucial for facilitating the digital transformation of microbanks. Other supporting factors include technological collaboration, a culture of innovation, and continuous competency development. The research results indicate that strengthening human resource digital competencies not only supports the success of digital transformation but also contributes to the sustainability of an inclusive social and economic financial ecosystem.
Co-Authors Dorris Yadewani EKA PASCA SURYA BAYU Juhanita Jiman Novi Yanti Tri Indrayani