Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Islamic Business and Management Review International Conference on Digital Advanced Tourism, Management, and Technology
Salamiah Muhd Kulal
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Augmented Reality (AR) And Virtual Reality (VR) Applications In Tourism: Embracing Emerging Technologies For Improved Tourist Experiences In Malaysian Tourism Industry Juhanita Jiman; Salamiah Muhd Kulal
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.34

Abstract

This paper investigates the impact of Augmented Reality (AR) and Virtual Reality (VR) on the Malaysian tourism business. AR and VR have emerged as revolutionary forces, transforming a wide range of industries, with tourism at the forefront of this digital transition. Augmented Reality complements real-world experiences by superimposing digital information on top of the physical world, whereas Virtual Reality immerses users in simulated environment. AR and VR have completely transformed the tourist experience, including planning, booking, on-site exploration, and post-trip comments. AR applications enrich the tourist experience by providing interactive maps, historical insights, and real-time translations, whereas virtual reality (VR) technologies enable deep interaction in a variety of fascinating activities and provide a fascinating insight into the destination's attractions.
Sustainable Influencer Marketing: Leveraging AI and AR Tools to Promote Green Lifestyles Tio, Lina; Salamiah Muhd Kulal; Yadewani, Dorris
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1624

Abstract

This study examines the integration of artificial intelligence (AI) and augmented reality (AR) technologies in sustainable influencer marketing campaigns, using Malaysia Palm Oil Board (MPOB) as a case study. The research explores how MPOB leverages digital tools to reshape public perception of palm oil sustainability through strategic influencer partnerships and immersive technologies. Based on desk research utilizing publicly available secondary data, this study addresses the gap in understanding how government-linked organizations employ AI-driven influencer selection and AR-enhanced content to promote environmental stewardship. The findings reveal that AI-powered analytics enable more precise targeting of eco-conscious audiences, while AR tools provide immersive experiences that enhance message credibility and engagement. This research contributes to the growing body of literature on sustainable marketing communications and provides practical insights for organizations seeking to balance commercial interests with environmental advocacy
Co-Authors Dorris Yadewani Juhanita Jiman Tio, Lina