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The Role of Artificial Intelligence in Enhancing Digital Tourism Experiences Aisha Ibrahim; Fatima Hassan; Zainab Usman
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.176

Abstract

This study explores the integration of artificial intelligence (AI) in digital tourism to provide enhanced and personalized travel experiences. Through case studies of AI-powered chatbots, virtual assistants, and recommendation systems, the research demonstrates how AI transforms the tourism industry by improving customer engagement, operational efficiency, and decision-making. The paper concludes with insights into future trends and challenges in adopting AI for tourism development.