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All Journal Applied Business and Administration Journal (ABAJ)
Perina, Dias
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Economics, Econometrics & Finance

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Penerapan Plugin Customer Relationship Management dalam Pengelolaan Bisnis Perina, Dias
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/3m1nnw31

Abstract

In a business, one of the most difficult things to do is maintain information about our customers. Therefore, it is necessary to have a strategy to overcome this, one of which is to apply the concept of Customer Relationship Management (CRM) which is a process in managing complete information about consumers in order to optimize customer loyalty. However, it is very easy because to implement it requires training and a large amount of money. Therefore, companies can implement plugins related to CRM in WordPress on their websites because these plugins are quite easy to use for any user. The purpose of this article is to discuss CRM functions, CRM components, CRM stages, benefits of CRM, and CRM plugins that can help users manage their business.
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