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Mass Media in Social and Political Participation Piriyasanti, Sirisak; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.650

Online media significantly enhances public political participation by providing accurate, comprehensive, and diverse information. It helps the public understand current situations, analyze government policies, and critique them rationally. Mass media, including television, radio, newspapers, and digital platforms, has transformed society's engagement in social and political processes. It plays a crucial role in social and political participation by providing information, promoting social activities, and inspiring collective action. However, the influence of mass media on social and political behavior is complex and can lead to misinformation, political bias, and polarization. The objectives is; to examine the role of mass media in influencing public participation and to analyze the application of the concept of political participation in understanding the relationship between mass media and public political engagement. This article using a quantitative approach. Mass media, from traditional newspapers to digital platforms, has significantly influenced social and political participation. Despite challenges like misinformation and superficial online participation, it remains a powerful force in shaping citizen engagement.

Equality Rights Chuamchim, Nadtathida; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.652

Equality rights are fundamental to human dignity, ensuring that all individuals, regardless of gender, race, or sexuality, receive equal treatment under the law. In today's hyperconnected world, where diverse identities and communities interact more frequently through digital means, the struggle for equality—especially in terms of marriage rights for people of diverse sexualities—remains significant. While some countries have embraced equal marriage, others continue to uphold traditional views, denying certain groups their basic human rights. This journal explores the evolution of equal marriage rights as a reflection of broader human rights developments. It examines the principle that all human beings are born equal and deserve the right to marry whomever they choose, free from discrimination. Using a qualitative analysis, we investigate case studies from countries that have passed equal marriage laws and compare them to nations where such laws are still absent. By analyzing the underlying social and political factors contributing to the advancement or hindrance of these rights, this paper aims to highlight the importance of equal marriage in achieving human equality in a globalized, interconnected world.

Social Movement Saisang, Phiyaporn; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.654

Social movements play an instrumental role in influencing societal change by mobilizing individuals around various issues such as human rights, environmental causes, or political reforms. This study investigates the dynamics of social movements using a quantitative approach to assess their impact on policy change, public awareness, and the mobilization of marginalized communities. Utilizing data from surveys, social media analytics, and event participation records, this research provides a comprehensive analysis of the methods employed by social movements and the outcomes they achieve.The focus of this research is on how social movements, particularly those operating in the digital age, have adapted to new communication technologies and platforms. Special attention is given to the role of social media in organizing protests and spreading awareness. By evaluating the effectiveness of various strategies employed by social movements, this study aims to quantify their influence on political processes and social structures.Findings reveal that movements employing a combination of digital mobilization and offline actions are more likely to achieve tangible policy changes. Moreover, the study finds a strong correlation between social media engagement and the rise of public awareness on key issues. The study concludes that while social movements remain powerful agents of change, their success largely depends on the ability to navigate both traditional and digital spheres effectively. The quantitative analysis offers insights into the evolving nature of collective action and its implications for social and political participation.

Building Trust in Hyperconnected World: New Media, Public Relations, and Public Policy Onrak, Methaporn; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.656

In today's hyperconnected world, building trust in public relations and public policy has become increasingly crucial. With the rapid expansion of the internet and social media, organizations and governments must navigate a complex environment to establish and maintain trust among the public. The transparency and credibility of communication, particularly through digital media, are essential for fostering relationships with citizens. This paper examines the role of new media in shaping public relations and public policy, highlighting the importance of trust-building factors such as transparent communication, accuracy, and sincerity.Through a quantitative approach, the study explores the dynamics between public trust and the use of digital platforms in conveying policy-related information. By analyzing public engagement and perception metrics from social media platforms, websites, and other digital communication tools, the research provides insights into how trust is developed and maintained in this new media landscape.The findings suggest that leaders who embrace authenticity and transparency in their communication strategies, such as Canadian Prime Minister Justin Trudeau are more successful in gaining public trust. Moreover, the study indicates that public participation in policy discussions via digital media significantly enhances trust levels, particularly when accurate and verified information is disseminated. This paper emphasizes the need for policymakers and public relations professionals to adapt to the digital age by integrating trustworthy communication practices into their strategies.

Digital Wallet Public Policy Nutjamrat, Donyakorn; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.657

The burgeoning integration of digital wallets into daily financial transactions signals a pivotal shift in monetary policies worldwide. This paper examines the role of digital wallets in shaping public policy, focusing on their capacity to streamline transactions, enhance financial inclusion, and stimulate economic activities. By analyzing policies from various countries, including China and Japan, the study aims to uncover the underlying factors that contribute to the success or failure of these digital tools. The research employs a quantitative approach to evaluate the economic impacts of digital wallets, considering multiple variables such as transaction volume, user demographics, and access to banking services. The findings suggest that supportive government policies, robust infrastructure, and strategic collaborations with private sectors are critical for maximizing the benefits of digital wallets. The study contributes to the broader understanding of digital finance, offering actionable insights for policymakers aiming to optimize digital wallet frameworks for economic growth and societal benefit.

Building Trust in Hyperconnected World Mingmanee, Narathon; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.658

In today’s hyperconnected world, trust has become a cornerstone for success, both in business and governance. The rapid digitalization of everyday life, particularly due to advancements in communication technologies, has fundamentally changed the way individuals, governments, and institutions interact. This paper explores the role of trust in the hyperconnected world and how governments and organizations can foster it. Drawing upon the theoretical insights of Assoc. Prof. Wasan Luangprapat and case studies from Thailand, the paper highlights the challenges faced by governments in fostering trust among diverse target groups. It argues that the government must act as a solution enabler, providing timely support and actively engaging society to build trust, especially among vulnerable populations such as the elderly. Using a qualitative research approach, data from surveys of different demographic groups are analyzed to assess levels of trust in digital public policies. The results reveal that while digitalization has improved communication and access to services, it has also introduced challenges in ensuring inclusivity and fairness, particularly in areas like elder care. The findings underscore the importance of tailoring government policies to specific groups to build long-term trust in a hyperconnected society. The paper concludes with recommendations for governments to improve policy frameworks to better address the evolving needs of society, emphasizing inclusivity, timely problem resolution, and communication improvements in public services.

Public Trust in Thailand’s Government by Using Artificial Intelligence in Government Services Surapraseart, Korakot; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.659

As Thailand advances in its digital transformation journey, Artificial Intelligence (AI) is increasingly being integrated into public services to enhance efficiency, transparency, and citizen satisfaction. This study explores how AI technologies have been deployed in government services, focusing on Thailand’s Yala Smart City project as a case study. The research investigates the benefits of AI in public governance, including improved service delivery, reduced corruption, and the enhancement of public trust. Using a quantitative approach, data from public surveys, service usage statistics, and policy effectiveness reports were analyzed to assess the public’s trust in AI-powered government services. Key findings indicate that AI implementation in public services, particularly in Yala, has improved accessibility, transparency, and efficiency, contributing to increased trust in the government. However, concerns about data privacy, ethical use of AI, and the digital divide remain prevalent. This paper also discusses the importance of regulatory frameworks, data privacy safeguards, and mechanisms for accountability to ensure the ethical deployment of AI. Recommendations are provided for improving public trust through responsible AI governance and continuous stakeholder engagement, emphasizing the role of inclusivity and transparency in the digital era. The lessons from Yala’s Smart City initiative offer valuable insights for other regions aiming to adopt AI in their government services.

UNITY: Building Bridges in a Hyperconnected World Mokkhuntod, Jaruwan; Phuengpha , Noppawan
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.660

In today's interconnected global landscape, trust is the fundamental element that bridges communication gaps, ensures collaboration, and supports the successful operation of societies and economies. The rapid advancement of digital technology and the rise of hyperconnectivity allow individuals and organizations to interact without borders, yet these advancements also create new challenges for building and maintaining trust. This journal explores how trust can be fostered in a hyperconnected world, focusing on the "UNITY" framework, which stands for Unify, Networked Engagement, Integrity, Trustworthy Actions, and Yielding Positive Impact. This research adopts a qualitative approach to analyze how governments, businesses, and individuals can navigate the complexities of hyperconnectivity while promoting cooperation and transparency. Through a case study analysis and document review, the findings highlight how trust is built when there is a commitment to shared goals, ethical interactions, and collective responsibility. This paper argues that by embracing the UNITY principles, societies can mitigate the risks of misinformation, fragmentation, and instability in the digital age. The results of this study offer strategic recommendations for policymakers and institutions looking to enhance public trust in the era of hyperconnectivity, ensuring sustainable development, social cohesion, and economic growth.

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