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Nyoko, Antonio Eli Lomi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peranan pemasaran media sosial selama pandemi Covid-19 Nyoko, Antonio Eli Lomi
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4667

Abstract

This study aims to determine the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City by observing social media marketing behavior on Facebook Group Bekin Lapar. The method that is used in this study is to observe on Facebook Group: Group Bekin Lapar then conducted data triangulation from observation, documentation, and interview and made the conclusions about the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City. The study concluded that the role of social media marketing in Facebook Group: Group Bekin Lapar is significant to promote, sell, recommend the products of group members, and find information about culinary products in Kupang City during the COVID-19 pandemic. Recommendation to other culinary businesses in other cities is to optimize the role of social media marketing to promote and sell their product during the COVID-19 pandemic.
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