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All Journal Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Economic & Management Sciences (IJEMS)
Wulan Furrie Lenggana
Unknown Affiliation
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Role of Sustainable Communication in Hospital Health Services Through Internal Best Practice Sharing Health Talk Activities Afiat, Muhammad; Rudi Sihaloho; Wulan Furrie Lenggana
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i1.8084

Abstract

Health services in hospitals in serving the community must be maximized, so that knowledge about disease diagnosis is known. As well as preventing premature death or increasing disease among the community. This role of sustainable communication must be carried out by public relations, health experts, namely doctors and other media personnel. To assist the hospital's internal activity program in health education and free basic examinations. So the PROMKES TEAM or Health Promotion Team was formed, consisting of Chief Doctor, Public Relations Officer, Nurse, Nutrition Expert and other medical personnel
Corporate Social Responsibility (CSR) Communication Strategy of PT Anugrah Argon Medica Bekasi City Branch in Maintaining Company Image Ilham Kurniawan; Putri Sekar Asih; Nurul Akbar; Wulan Furrie Lenggana
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7713

Abstract

The purpose of this research is to find out and clarify how the Corporate Social Responsibility (CSR) Communication Strategy in Maintaining the Company's Image at PT. Anugrah Argon Medica Bekasi City Branch. An insider at PT acted as the main informant in this research Anugrah Argon Medica Cab. Bekasi city. The research uses qualitative descriptive methods. This research uses a case study methodology. Researchers used data collection strategies, observation, interviews and documentation in addition to conducting in-depth exploration obtained from informants. The role of a good and targeted communication strategy for the company is one of the causes for maintaining a good image for the business. To fulfill CSR objectives at PT. Anugrah Argon Medica Bekasi City Branch in maintaining the company's image. Therefore, persistence, self-control, professionalism and knowledge of communication techniques for delivering and implementing CSR are required.
Co-Authors Afiat, Muhammad Ilham Kurniawan Nurul Akbar Putri Sekar Asih Rudi Sihaloho