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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Syntia, Kartini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle Syntia, Kartini; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25846

Abstract

Need will increasing transportation _ increase open opportunity for industry automotive  specifically sector motorcycle . Many _ vehicle wheel two on the market _ moment This with various models, designs and tempting promotions , as well the price is equivalent with other companies and capable give product quality . Research purposes This is For know influence between variable brand image , promotion , and quality product to decision purchase of a Honda Capella Batam motorbike. Determination technique big sample using non-probability sampling. Data is processed using SPSS version 25. Analysis Method can started after all data from respondents and other sources have collected . With results study show that brand image , promotion and quality product in a way Partial influential positive and significant to decision Purchasing a Honda Capella motorbike, Batam . Based on anova test results with calculated f value > table f and sig < 0.05. Can concluded that variable brand image , promotion and quality product to own influence positive and significant to decision purchase
Co-Authors Realize, Realize