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All Journal Puteri Hijau : Jurnal Pendidikan Sejarah
Simbolon, Laksmi Yanti Br
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Humanities Education Social Sciences

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PERAN NILAI-NILAI ETIKA DALAM MENINGKATKAN REPUTASI PERUSAHAAN Aprinawati; Simbolon, Laksmi Yanti Br; Sianipar, Christina Br
Puteri Hijau : Jurnal Pendidikan Sejarah Vol. 10 No. 2 (2025): PUTERI HIJAU: JURNAL PENDIDIKAN SEJARAH
Publisher : Department of History Education, Faculty of Social Science, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v10i2.67485

Abstract

This study discusses the role of ethical values ​​in improving corporate reputation. Business ethics that are applied consistently and transparently serve as the main foundation in building trust and loyalty of customers, business partners, and other stakeholders. Through the application of ethical principles such as integrity, honesty, social responsibility, and compliance with norms, companies can create a positive image that supports business sustainability and competitiveness in the market. This study uses a literature study approach with qualitative analysis of literature related to business ethics and corporate reputation. The results of the study show that business ethics not only have an impact on corporate image, but also strengthen long-term relationships with customers and increase the overall value of the company. Therefore, investing in ethical values ​​is an important strategy to maintain and improve corporate reputation in an increasingly complex and digital business era.
Co-Authors Aprinawati, Aprinawati Sianipar, Christina Br