Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JPT : Jurnal Pendidikan Tematik
Mila Karina
Unknown Affiliation
Religion Chemistry Education Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Video Marketing, Live Streaming dan Integrasi Nilai–Nilai Pancasila Terhadap Peningkatan Penjualan Kainranah di Platform Tiktok Mila Karina; Nur Indah Sari; Sabrina Gea Putri Gandhi; Restu Pangestu
JPT : Jurnal Pendidikan Tematik Vol 5 No 2 (2024): Agustus
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/jpt.v5i2.1560

Abstract

This study explores the effectiveness of video marketing, live streaming, and the integration of Pancasila values ​​in increasing Kainranah sales on TikTok. This research reveals how attractive marketing strategies and direct interaction with consumers, as well as an emphasis on Pancasila values ​​such as togetherness and social justice, can increase brand awareness, consumer interest and sales. Targeting consumers aged 25-35 years, Kainranah's popular products related to pregnancy and childbirth, especially Kimonos, were analyzed using descriptive and quantitative methods. The study results show that the combination of video marketing, live streaming, and the application of Pancasila values ​​can create interactive experiences, build trust, and increase purchasing interest through incentives and social awareness. This strategy has proven to be the key to Kainranah's marketing success on the TikTok platform.
Co-Authors Nur Indah Sari Restu Pangestu Sabrina Gea Putri Gandhi