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All Journal YUME : Journal of Management DEVOTE: Jurnal Pengabdian Masyarakat Global
Eviliani, Tiwi
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Pengaruh Media Sosial Dan Experiental Marketing Terhadap Minat Beli Dengan Variabel Moderating Faktor Psikologis Produk Seblak Pada Gen Z Eviliani, Tiwi; Nasution, Zulkarnain; Rafika, Mulya
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8537

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Media Sosial dan Experiental Marketing Terhadap Minat Beli dan Variabel Moderating Faktor Pisikologis produk seblak pada Generasi Z. Variabel moderating adalah variabel yang dapat memperkuat atau memperlemah hubungan langsung antara variabel independen dengan variabel dependen. Variabel moderating adalah variabel yang mempunyai pengaruh terhadap sifat atau arah hubungan antar variabel. Sifat atau arah hubungan antara variabel-variabel dependen kemungkinan positif atau negatif tergantung pada variabel moderating, oleh karena itu variable moderating dinamakan pula sebagai contingency variabel. Hubungan antara variable-variabel independen dengan variable –variabel dependen kemungkinan dipengaruhi oleh variabel-variabel lain, salah satu diantaranya adalah variable moderating. Penelitian ini menguji hubungan antaravariabel dengan mengolah data menggunakan software SMARTPLS untuk menguji hipotesis yang telah diajukan cakupan penelitian ini meliputi identifikasi factor-faktor yang mempengaruhi keputusan pembelian di toko thrifthing tersebut
PENINGKATAN PENDAPATAN MASYARAKAT DENGAN PRODUK PERMEN PINANG (PERANG) PADA DESA TELUK SENTOSA Nasution, Zulkarnain; Eviliani, Tiwi; Mardianti, Heni
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4196

Abstract

Increasing Income Through Betel Nut Candy Products (PERANG) in Teluk Sentosa Village aims to provide a deep understanding to the community about the significant potential of local products, particularly betel nut, which is known for its health benefits and high economic value. In this outreach program, the community received training on making betel nut candy conducted in a participatory manner, where the entire processing was done together with guidance from experts. The activities began with an introduction to the benefits of betel nut, both from a health perspective, such as its high antioxidant content, and from an economic standpoint, which can enhance household income. Through this training, village residents were encouraged to develop their creativity in creating more attractive and high-value product variants. As a subsequent step, it is hoped that these betel nut candy products can enter larger distribution networks, including modern and online markets, thereby providing a more significant economic impact for the community of Teluk Sentosa Village. This program also plans to involve more community groups in further training, allowing more families to benefit economically from these innovative products.
Co-Authors Mardianti, Heni Rafika, Mulya Zulkarnain Nasution