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All Journal Jurnal Nusa Manajemen
Adinda Nurul Auliya
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Economics, Econometrics & Finance

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PENGARUH SALES PROMOTION, STORE ATMOSPHERE DAN KEPRIBADIAN KONSUMEN TERHADAP IMPULSE BUYING PADA KONSUMEN ALFAMART DI KECAMATAN SUMBAWA Adinda Nurul Auliya; hartini
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.386

Abstract

This study aims to examine the influence of sales promotion, store atmosphere, and consumer personality on impulse buying in Alfamart consumers in Sumbawa District. The background of the research is based on the growth of modern retail stores and the need to understand the factors that influence consumer purchasing decisions. The method used is a quantitative approach with an associative approach, using primary data in the form of a questionnaire distributed to 100 respondents selected by a purposive sampling technique. Data analysis used multiple linear regression. The results showed that sales promotion, store atmosphere, and consumer personality significantly influenced impulse buying. This study concludes that these three variables have an important role in encouraging consumer impulse buying behavior at Alfamart.
Co-Authors Aang Syahdina Hartini Reschiwati Reschiwati