Adinda Nurul Auliya
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The Role of COVID-19 and CSR Disclosure in Weakening Corporate Value Adinda Nurul Auliya; Reschiwati Reschiwati; Aang Syahdina
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

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Abstract

This study aims to analyze Profitability (ROE), Company Size (SIZE) and Dividend Policy (DPR) on Company Value (PER), the role of Covid-19 (C-19) and CSR Disclosure (CSR) in weakening and strengthening Profitability (ROE), Company Size (SIZE) and Dividend Policy (DPR) on Company Value (PER). The population of this study is consumer goods companies listed on the Indonesia Stock Exchange (IDX) during the period 2014-2023. The sample of this study using the purposive sampling method obtained 11 consumer goods companies listed on the Indonesia Stock Exchange (IDX) during the period 2014-2023, resulting in a total of 110 observation data. The data analysis method uses Eviews12. The findings of the study indicate that ROE has a negative impact, while SIZE and DPR have no effect on PER. C-19 strengthens the relationship between ROE and PER, but does not moderate the effect of SIZE and DPR on PER. CSR actually weakens the relationship between ROE and PER and does not moderate the effect of SIZE and DPR on PER. The novelty of this research is that it uses a 10-year period to examine company value.
PENGARUH SALES PROMOTION, STORE ATMOSPHERE DAN KEPRIBADIAN KONSUMEN TERHADAP IMPULSE BUYING PADA KONSUMEN ALFAMART DI KECAMATAN SUMBAWA Adinda Nurul Auliya; hartini
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.386

Abstract

This study aims to examine the influence of sales promotion, store atmosphere, and consumer personality on impulse buying in Alfamart consumers in Sumbawa District. The background of the research is based on the growth of modern retail stores and the need to understand the factors that influence consumer purchasing decisions. The method used is a quantitative approach with an associative approach, using primary data in the form of a questionnaire distributed to 100 respondents selected by a purposive sampling technique. Data analysis used multiple linear regression. The results showed that sales promotion, store atmosphere, and consumer personality significantly influenced impulse buying. This study concludes that these three variables have an important role in encouraging consumer impulse buying behavior at Alfamart.