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All Journal Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Wikaningtyas , Suci Utami
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Economics, Econometrics & Finance

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ISLAMIC SPIRITUAL PERSPECTIVE: MARKETING 4.0 STRATEGY FOR MICRO SMALL AND MEDIUM ENTERPRISES Wikaningtyas , Suci Utami; Haq , Mujahidain Badi’ul; Muhammadare , Waeno; Yudiawati, Hana
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 2 No 1 (2023): Prosiding Seminar International dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v2i1.915

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have numerous vulnerabilities and challenges as a result of significant environmental fluctuations. In order to ensure their survival and profitability, it is imperative for Micro, Small, and Medium Enterprises (MSMEs) to adapt their business strategies. Based on preliminary findings, it is evident that marketing tactics have a crucial role in the success of micro, small, and medium enterprises (MSMEs). Hence, the objective of this research is to identify a proficient and successful marketing approach for Micro, Small, and Medium Enterprises (MSMEs) in the current context. The employed research methodology encompasses a comprehensive literature review coupled with a SWOT analysis. The study's results indicate that micro, small, and medium enterprises (MSMEs) encounter a greater number of weaknesses and obstacles compared to their strengths and opportunities. Furthermore, it is observed that MSMEs predominantly employ marketing strategies aligned with marketing 1.0 and marketing 2.0. Consequently, it is recommended that MSMEs adopt a marketing 4.0 strategy to address these challenges. Furthermore, it is advisable for Micro, Small, and Medium Enterprises (MSMEs) to adopt an Islamic Spiritual-based marketing 4.0 approach, considering that around 87.02 percent of Indonesia's population adheres to the Islamic faith.
FAKTOR PENENTU PERILAKU ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN SURAT KABAR HARIAN KEDAULATAN RAKYAT Saputra , Indra Sandra; Nugroho , Muhammad Awal Satrio; Wikaningtyas , Suci Utami
Jurnal Riset Manajemen Akuntansi Indonesia Vol 3 No 4 (2025): Jurnal Riset Manajemen Akuntansi Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

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Abstract

This study aims to determine the effect of organizational commitment, organizational justice, job satisfaction, transformational leadership and transactional leadership partially on employee Organizational Citizenship Behavior and to determine the effect of organizational commitment, organizational justice, job satisfaction, transformational leadership and transactional leadership simultaneously on employee Organizational Citizenship Behavior. The population taken in this study were all employees of the Kedaulatan Rakyat Daily Newspaper. In this study, the research sample was permanent employees of the Kedaulatan Rakyat Daily Newspaper. The sampling technique used the proportional random sampling method, namely the technique of taking samples randomly from each population and then the number of samples taken from each population was determined randomly with a sample of 110 employees selected randomly. The analysis tool used was multiple linear regression analysis. Based on the results of the analysis, it can be concluded that there is a significant influence of organizational commitment, organizational justice, job satisfaction and transformational leadership on employee Organizational Citizenship Behavior, but there is no significant influence between Transactional Leadership and Organizational Citizenship Behavior. Simultaneous testing obtained results that there is an influence of organizational commitment, organizational justice, job satisfaction, transformational leadership and transactional leadership on employee Organizational Citizenship Behavior.
Co-Authors Haq , Mujahidain Badi’ul Muhammadare , Waeno Nugroho , Muhammad Awal Satrio Saputra , Indra Sandra Yudiawati, Hana