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Dewi, Nursita Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Content Marketing TikTok Avoskin Terhadap Customer Engagement Dewi, Nursita Sari; Putri, Berlian Primadani Satria
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

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Abstract

Abstrak Perkembangan era digital menyebabkan industri pemasaran bukan lagi hanya sebagai ttabel, yaitu 54,130 > 1,966 yang berarti Ho ditolak dan Hi diterima. Serta berdasarkan hasil pengujian koefisien determinasi, Content Marketing memberi pengaruh sebesar 88% terhadap customer engagement. Sedangkan 12% lainnya dipengaruhi oleh variabel lainnya.Kata Kunci-marketing, content marketing, customer engagement, Avoskin, TikTok
Co-Authors Berlian Primadani Satria Putri