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All Journal Jurnal BisTek Pertanian : Agribisnis dan Teknologi Hasil Pertanian
Triwulan Budisaptorini, Anasthasia
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Faktor – Faktor Perilaku Konsumen Yang Mempengaruhi Keputusan Jumlah Pembelian Tahu Di Pabrik Tahu KLB Jalan Pelabuhan Ketapang 1 Kelurahan Bakalan Krajan, Kecamatan Sukun, Kota Malang Canggul, Adrianus; Triwulan Budisaptorini, Anasthasia; Perwita Rahmanti Ignatia, Sari
BiSTeK Pertanian Vol 11 No 1 (2024): Juni : Jurnal BisTek Pertanian
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/bistek.v11i1.71

Abstract

. Tofu is a soybean product which is very popular and widely produced in Indonesia. Tofu is white in color and has a soft and creamy texture. This study aims to analyze buying-motivation factor, reference group, consumer income, and the place of buying influence the decision on the number of tofu-buying at the KLB Tofu Factory and to determine the dominant factors influencing the decision to buy tofu. This research was conducted at the KLB Tofu Factory, Jalan Pelabuhan Ketapang 1, Kelurahan Bakalan Krajan, Kecamatan Sukun, Malang City. The study’s sampling method is sampling accidental. The study’s population is 525 people and the sample is 84 respondents using the Slovin formula with an error rate of 10%. Data were collected using questionnaires from 84 respondents who were samples from tofu consumers who bought tofu directly at the KLB Tofu Factory. The analytical tool used in this study is the multiple linear regression analysis using the f test (simultaneous), t test (partial); and the dominant factor influencing the decision on the number of tofu buying at the KLB Tofu Factory is determined by comparing the beta value (ꞵ) or the magnitude of the beta coefficient (ꞵ) on the results of the t test (partial). The results show that simultaneously the independent variable (X) has a significant effect on the dependent variable (Y) the number of tofu buying. Variables that partially have a significant effect are buying motivation, reference group, and consumer income. While the place of purchase variable has no significant effect on the number of tofu buying. The dominant factor that influences the number of tofu purchases is buying motivation. The value of the beta coefficient (ꞵ) of buying motivation is greater than the value of the reference group, consumer income, and place of purchase.
Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsumen Buah Stroberi (Fragaria X Ananassa), Di Lumbung Stroberi, Desa Pandanrejo, Kecamatan Bumiaji, Kota Batu Landu Tana, Albertus; Triwulan Budisaptorini, Anasthasia; Puri Nurani, Maria
BiSTeK Pertanian Vol 10 No 2 (2023): Desember : Jurnal BisTek Pertanian
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/bistek.v10i2.74

Abstract

Strawberries are a hybrid plant species of the genus Fragaria. This plant is a popular plant that is often well cultivated throughout the world. Fruits have special characteristics, especially in shape, color, texture, taste and aroma. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions for strawberries and to determine the dominant marketing mix influencing purchasing decisions for strawberries in Pandanrejo Village, Bumiaji District, Batu City. The research location is in the Strawberry Barn, Pandanrejo Village, Bumiaji District, Batu City. Determination of the sample in this study using accidental sampling with the Slovin formula, the sample in this study amounted to 60 respondents. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions of strawberries and to determine the dominant marketing mix influencing purchasing decisions of strawberries The results of this study indicate that the independent variable of the marketing mix (X) has a significant effect on the dependent variable on the purchasing decision of strawberries (Y). Product variables (X1), price (X2), promotion (X3), and place (X4) have a partial effect on purchasing decisions for strawberries (Y). The dominant variable influencing the decision to buy strawberries is the place variable (X4). This is because the beta coefficient value of the place variable is greater than the product beta coefficient (X1), price (X2), and promotion (X3)
Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Bunga Potong Krisan (Studi Kasus: Desa Bulukerto, Kecamatan Bumiaji, Kota Batu) Jeckslin Manao, Leo; Triwulan Budisaptorini, Anasthasia; Pungky D.H, Johanes
BiSTeK Pertanian Vol 11 No 1 (2024): Juni : Jurnal BisTek Pertanian
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/bistek.v11i1.80

Abstract

Ornamental plants are horticultural plants that have the potential to be developed in Indonesia, namely Chrysanthemum Cut Flowers. Horticultural crops are divided into two namely edible plants and non-edible plants. This study aims to analyze the effect of color quality, shape quality, location, means of place of purchase and consumer income influencing the decision to purchase cut flowers in Bulukerto Village, Bumiaji District, Batu City. This research was conducted in Bulukerto Village, Bumiaji District, Batu City. The determination of the sample in this study was accidental sampling, the population in this study was 30 people. Data was collected using a questionnaire given to consumers who bought chrysanthemum cut flowers directly. The analytical tool used is multiple linear regression analysis using determination test, F test (simultaneous), t test (partial). The results showed that what influenced the purchasing decision of chrysanthemum cut flowers, namely color quality (X1), shape quality (X2), location (X3), means of place of purchase (X4) and consumer income (X5) simultaneously significantly affected the dependent variable (Y). Variables that partially have a significant effect are location, means of place of purchase, and consumer income. While the color quality and shape quality variables have no significant effect on the number of purchases.
Co-Authors Canggul, Adrianus Jeckslin Manao, Leo Landu Tana, Albertus Perwita Rahmanti Ignatia, Sari Pungky D.H, Johanes Puri Nurani, Maria