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All Journal Indonesian Journal of Applied and Industrial Sciences (ESA)
Asmarani, I G A Ratih
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Marketing Mix on Meeting Package Purchase Decisions at Hotel XYZ Setyani, Nyoman Amy Trisna; Kusumarini , Indah; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11279

Abstract

This research aims to determine the effect of the marketing mix (X) on purchasing decisions (Y) meeting package at Xyz hotel. Research data was collected by distributing questionnaires, documentation studies, and interviews. The method used is quantitative with Multiple Linear Regression data analysis techniques, t test, F test, coefficient of determination (R2), and calculation of Effective Contributions (SE), processed using SPSS Version 25. The population in this study are consumers meeting package as many as 90 respondents who have been determined by technique purposive sampling. Based on the results of the t test, it is known that the t value product (-0,277 > -1,989), people (1,775 < 1,989), process (0.441 < 1.989). Based on the results of the F test, it is known that the value of F-count > F-table (19.733 > 2.123) means that the 7P marketing mix has a significant effect on purchasing decisions. meeting package. Based on the Coefficient of Determination Test (R2) it is known that the marketing mix (X) has an influence of 62.7% on purchasing decisions (Y), while the rest is explained by other variables not discussed in this research. Based on the results of the Effective Contribution (SE) calculation, it shows that the variable physical evidence (X7) has a higher contribution of 13.3% to purchasing decisions (Y). Meanwhile, variable product (X1) has a lower contribution of 1.54% to the purchase decision (Y). 
Visitor Perceptions of the Implementation of GeoBeat Ecotopia as an Implementation of Sustainable Events at Geo Open Space, Kerobokan Kelod Cahyani, Stefani Rosa Kurnia; Paramita, Ratri; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11286

Abstract

The surge in domestic and foreign tourists to the island of Bali has had both positive and negative impacts. Many tourists come to visit Bali for necessities, leisure or attend an event/event, but many do not apply sustainable principles, producing waste and environmental damage. This research evaluates GeoBeat Ecotopia as an example of a sustainable event. This research method is quantitative descriptive using Silvers' 6-dimensional theory (anticipation, arrival, atmosphere, appetite, activity, amenities) and a Likert scale for 80 respondents from a total population of 409 visitors with techniques of probability sampling approach sample random sampling. The types of data used are quantitative and qualitative data. This research uses data collection techniques from observation, distribution of questionnaires, interviews and documentation studies. Quantitative data is processed using software SPSS. The results of this research are visitors' perceptions of GeoBeat Ecotopia as an implementation sustainable event overall very good (average 4.66) by score order activity (4,76), atmosphere (4,75), arrival (4,71), anticipation (4,59), amenities (4,65), appetite (4.51). The dimension with the highest average score is dimension activity while the dimension with the lowest average score is dimension appetite.
Co-Authors Cahyani, Stefani Rosa Kurnia Kusumarini , Indah Ratri Paramita Setyani, Nyoman Amy Trisna