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All Journal Journal of Public Administration and Government (JPAG)
Radjab, Irsan
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Social Sciences

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Influencer Marketing on TikTok: A Literature Review Analysis Azis Riu, Isma; Radjab, Irsan
Journal of Public Administration and Government Vol. 5 No. 3 (2023)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpag.v5i3.1109

Abstract

This research aims to present a literature review analysis of influencer marketing on TikTok using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach. By detailing the PRISMA steps, this study systematically explores and organizes literature related to influencer marketing on TikTok. The analysis includes the identification of resources, selection of studies meeting inclusion criteria, data extraction, as well as quality assessment and synthesis of findings. The results of this research provide a comprehensive overview of trends, strategies, and the impact of influencer marketing on TikTok, with a focus on the clarity of the methodology used. The implications of these findings are integrated into the PRISMA framework, offering a systematic and structured contribution to further understanding the role of influencer marketing in the TikTok era. The study also provides insights into potential future research within this domain using the PRISMA framework.
Co-Authors Isma Azis Riu