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All Journal Hospital Majapahit : Jurnal Ilmiah Kesehatan Politeknik Kesehatan Mojokerto Jurnal Bisnis Manajemen dan Akuntansi
Setyo Utomo, Agus
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Dentistry Economics, Econometrics & Finance Education Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Pengaruh Digital Marketing Dan Brand Image Terhadap Minat Mahasiswa Memilih Politeknik AKBARA Surakarta Wuryanto, Tri; Setyo Utomo, Agus; Hamdani, Luthfi
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 2 (2023): Vol 3 No 2 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i2.3444

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Digital Marketingdan Brand ImageMinat Mahasiswa Memilih Politeknik Akbara Surakarta baik secara parsial maupun simultan. Penelitian dilakukan terhadap mahasiswa baru Tahun Akademik 2023/2024 sebanyak 56 (limapuluh enam) mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif, data diambil melaluli kuesioner secara tertutup dengan menggunakan skala likert. Teknik analisis menggunakan regresi linear berganda. Hasil penelitian membuktikan bahwa Digital Marketing berpengaruh positif dan signifikan terhadsap minat mahasiswa memilih Politeknik Akbara Surakarta, Brand Image berpengaruh positif dan siginifikan terhadap terhadsap minat mahasiswa memilih Politeknik Akbara Surakarta. Secara simultandigital marketing dan Brand Image berpengaruh terhadap minat mahasiswa memilih Politeknik Akbara Surakarta. Kekuatan pengaruh digital marketing dan Brand Image berpengaruh terhadap minat mahasiswa memilih Politeknik Akbara Surakarta tergolong lemah (41,3%), sedangkan 58,7% dipengaruhi oleh variabel lain selain variabel digital marketing dan Brand Image.
Pengelolaan Hipertensi Dengan Terapi Mudra Sujok : Studi Kasus Setyo Utomo, Agus; Lucia Retnowati; Rahul Nurcholik
Hospital Majapahit (JURNAL ILMIAH KESEHATAN POLITEKNIK KESEHATAN MOJOKERTO) Vol. 18 No. 1 (2026): FEBRUARI
Publisher : LPPM Sekolah Tinggi Ilmu Kesehatan Majapahit Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55316/hm.v18i1.1150

Abstract

Hypertension remains a major global health problem with a high prevalence in Indonesia and requires long-term management. Although pharmacological therapy is effective, patient adherence is often suboptimal due to concerns about long-term side effects, highlighting the need for safe, simple, and self-managed non-pharmacological alternatives. This study aimed to evaluate the effectiveness of Mudra Sujok therapy as a tool-free non-pharmacological intervention in hypertension management, focusing on blood pressure reduction, sleep quality improvement, and patient adherence. An observational case study design was employed involving two hypertensive patients who performed Mudra Sujok therapy independently for 14 days at Pandanwangi Primary Health Center, Malang City. Data were collected through interviews, blood pressure measurements, and sleep quality assessments. The results demonstrated reductions in both systolic and diastolic blood pressure, improved sleep quality, and high levels of adherence to the therapy among both subjects. The novelty of this study lies in the application of Mudra Sujok as a single, tool-free Sujok method that is simple, safe, and easily replicated, thereby supporting patient self-management and family involvement in hypertension care. Mudra Sujok therapy can be performed independently with family support, such as reminding therapy schedules, creating a relaxing home environment, and encouraging adherence to non-pharmacological hypertension management. These findings contribute to the development of a more holistic hypertension management model in primary healthcare settings. Further studies with larger sample sizes and experimental designs are recommended to confirm the long-term effects of Mudra Sujok therapy.
Co-Authors Hamdani, Luthfi Lucia Retnowati Rahul Nurcholik Wuryanto, Tri