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All Journal EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan
Ratnaningtyas, Endah Marendah
UNMAHA Yogyakarta
Economics, Econometrics & Finance

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Pengaruh Pendapatan Asli Daerah dan Transfer ke Daerah Dana Desa Terhadap Kemandirian Keuangan Daerah Kabupaten/Kota di Provinsi Riau The Effect of Regional Original Income and Transfers to Village Fund Areas on Regency/City Regional Financial Independenc Ratnaningtyas, Endah Marendah; Kurniawan, Andre; Sujoko, Sujoko; Fathona, Citra Amira Putri
EBBANK Vol 13, No 2 (2023): EBBANK Vol 13, No 2 Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

This study aims to determine whether green products, green brands, and green advertising have a significant effect on the purchase decision of Lemonilo Noodles. The variables of this study are green product, green brand, green adversiting as an independent variable and purchasing decision as an independent variable. The sampling technique uses a nonprobability sampling technique of purposive sampling type with a sample of 100 respondents. The population in this study is consumers of Lemonilo Noodle products among students of the Special Region of Yogyakarta. The research method used is quantitative research method. The results of this study are as follows: Green product, Green brand, and Green advertising together have a significant effect on purchasingdecisions.
Analisis Perilaku Konsumen Dan Produk Terhadap Keputusan Pembelian Salad Nyoo Daerah Istimewa Yogyakarta (DIY) Analysis Of Consumer And Product Behavior On The Purchasing Decisions Of Salad Nyo Daerah Istimewa Yogyakarta (DIY) Ratnaningtyas, Endah Marendah; Paays, Nadya Fransisca; Jumadi, Jumadi
EBBANK Vol 13, No 2 (2023): EBBANK Vol 13, No 2 Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Salad are becoming more and more popular among Indonesian because of their high nutritional contect and ease of preparation. Salad Nyo is one of the salad products circulating in the market with various variants and services. This research aims to analyze the influence of consumer behavior and products on the decision to purchase Salad Nyo. The method used by the researcher is a survey by distributing questionnaires to 100 respondents who are consumers of Salad Nyo products located in the Special Region of Yogyakarta. Data analysis using the multiple regression method multiple regression, t test and f test.Based on the research result it is known that consumer and product behavior has a significant effect on purchasing decisions of Salad Nyo Spesial Region of Yogyakarta (DIY) and the result of the determination test show 0,629 so that the consumer and product behavior variable is 38.3% which is able to explain the purchase decision variable while the remaining 61.7% influenced by other factors not examined
Co-Authors Fathona, Citra Amira Putri Jumadi Jumadi Kurniawan, Andre Paays, Nadya Fransisca Sujoko, Sujoko