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All Journal Al Maal: Journal of Islamic Economics and Banking Reflektika
Zulfa, Kamalina
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pengaruh Personal Selling dan Public Relation Terhadap Keputusan Nasabah Memilih Tabungan Easy Wadī‘ah pada BSI KCP Sumenep Trunojoyo Hidayati, Nurul; Zulfa, Kamalina
Al Maal: Journal of Islamic Economics and Banking Vol 5, No 1 (2024)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v5i1.10236

Abstract

This study aims to determine the effect of personal selling and public relations on customers' decisions to choose easy wadi'ah savings. This research method is quantitative research with the type of associative research. This research uses non-probability sampling with purposive sampling technique as many as 275 respondents. Based on the results of the research that has been done, it can be concluded that partially personal selling (X1) and public relations (X2) have a positive and significant effect on the customer's decision to choose easy wadi'ah savings. Simultaneously personal selling and public relations have a positive and significant effect on the customer's decision to choose easy wadi'ah savings. The influence of personal selling and public relations variables on the customer's decision to choose easy wadi'ah savings is 0.334, which means that the personal selling and public relations variables can explain 33.4% of the customer's decision variables. While the remaining 66.6% is explained by other variables that were not examined in this study.
KAJIAN BAURAN PEMASARAN PEMBIAYAAN PENSIUNAN DALAM PENINGKATAN MINAT NASABAH BANK SYARIAH INDONESIA KCP SUMENEP TRUNOJOYO 1 Rahman, Holilur; Wardasari, Mamik Astik; Mutmainnah, Nur Eka; Zulfa, Kamalina; Romsiyeh, Romsiyeh; Mabruroh, Mubrikatul
Reflektika Vol 16, No 2 (2021)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v16i2.907

Abstract

Pension funds are a funding system in forming accumulated funds. This is needed to maintain continuity of income and work security. The potential for pension funds can support the growth of consumer financing for Indonesian Islamic banks. With this, in order to achieve maximum results it is necessary to have a marketing mix which is one of the marketing strategies to convey information widely, introduce a product and service, stimulate consumers to give and even create personal preferences for the image of a product. Therefore, the marketing mix is considered as one of the most potential strategic elements in marketing products. This study aims to determine the application of the marketing mix for pension financing BSI KCP Sumenep Trunojoyo 1, both in terms of price, low administrative costs and competitive profit sharing, as well as promotions used. The method used in this study is a qualitative method with data collection techniques which include observation, interviews, and documentation. Implications of the marketing mix in increasing customer interest in retirement financing Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 implements the 4P marketing mix strategy (product, price, place, promotion). The marketing strategy in dealing with competition for retirement financing products at Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 uses a special attack strategy, namely direct visits to the residences of prospective customers and permanent customers
Co-Authors Holilur Rahman Mabruroh, Mubrikatul Mutmainnah, Nur Eka Nurul Hidayati Romsiyeh, Romsiyeh Wardasari, Mamik Astik