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All Journal Kajian Administrasi Publik dan ilmu Komunikasi
Rara Meisi Azahra
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Social Sciences

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Dampak Bahasa dan Komunikasi Tiktok terhadap Perilaku Konsumen Rida Ismiatul Aulia; Rara Meisi Azahra
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v1i4.126

Abstract

The development of technology and social media, especially TikTok, has changed the way consumers interact with products and brands. This article aims to explore the impact of the language and communication used on TikTok on consumer behavior, especially in the context of impulse purchases. Through a qualitative approach, the study analyzed TikTok content that focuses on product promotion and how language and communication styles influence purchasing decisions. The results show that the use of engaging and communicative language on TikTok can increase buying interest and encourage consumptive behavior among users.
Co-Authors Rida Ismiatul Aulia