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All Journal Formosa Journal of Applied Sciences (FJAS)
Rinca Eklesia Siringoringo
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Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Utilization of Digital Marketing through Social Media to Increase Sales for Entrepreneurs in the Malang Convection Sector Hasyim, Hasyim; Rinca Eklesia Siringoringo; Thiovani Natalia Sitindaon; Lili Mutiana Rizky Handayani
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7405

Abstract

This research aims to analyze the use of digital marketing via social media to increase sales for entrepreneurs in the Malang Convection sector. This research uses a qualitative descriptive research method approach with data collection techniques, namely interviews and literature study. Utilizing digital marketing strategies through social media provides great opportunities for entrepreneurs in the bikiniaja_id convection sector in Malang to increase sales. By utilizing digital platforms such as Instagram, Facebook and Twitter, convection entrepreneurs can effectively promote their products to a wider audience. With the right digital marketing strategy, convection entrepreneurs in Malang can achieve sustainable sales increases, strengthen their brands, and achieve success in an increasingly digitalized business world.
Co-Authors hasyim, hasyim Lili Mutiana Rizky Handayani Thiovani Natalia Sitindaon