Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD)
Firmansyah, Muhammad Azwar
Unknown Affiliation
Environmental Science Nursing Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Empowering Digital Pioneers: Optimalisasi Strategi Pemasaran di Era Transformasi Digital Firmansyah, Muhammad Azwar; Walda, Akbel Varianto Walda; Rahmadi, Deddy
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 2 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i2.2539

Abstract

Abstract This study aims to empower local communities in rural areas through digital marketing training tailored for small business actors and community leaders. Implemented in Karangnongko Village, the program adopted a participatory and practice-based training model. The materials covered content creation, branding, and social media marketing strategies using platforms like TikTok, Instagram, and WhatsApp Business. The results showed improved digital literacy, increased participant awareness of online marketing strategies, and the establishment of practical skills to independently promote local products and tourism. This initiative demonstrates the potential of localized digital training as a model for inclusive digital transformation. Abstrak Penelitian ini bertujuan memberdayakan masyarakat pedesaan melalui pelatihan digital marketing yang ditujukan kepada pelaku UMKM dan tokoh masyarakat. Program dilaksanakan di Desa Karangnongko dengan pendekatan partisipatif dan berbasis praktik. Materi mencakup pembuatan konten, branding, dan strategi pemasaran melalui media sosial seperti TikTok, Instagram, dan WhatsApp Business. Hasil menunjukkan peningkatan literasi digital peserta, kesadaran terhadap strategi pemasaran daring, serta keterampilan praktis dalam mempromosikan produk dan wisata lokal secara mandiri. Inisiatif ini membuktikan efektivitas pelatihan digital berbasis komunitas dalam mendukung transformasi digital yang inklusif.
Co-Authors Rahmadi, Deddy Walda, Akbel Varianto Walda