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All Journal Management and Business Progress
Purba, Rido
Unknown Affiliation
Economics, Econometrics & Finance

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Journal : Management and Business Progress

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Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Purba, Rido; Sinaga, M. Arian L.; Sarwoto, Sarwoto; Cen, Cia Cai
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
Co-Authors Cai Cen, Cia Sarwoto Sarwoto, Sarwoto Sinaga, M. Arian L.