Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars

Rido Purba (Sekolah Tinggi Ilmu Ekonomi Bina Karya)
M. Arian L. Sinaga (Sekolah Tinggi Ilmu Ekonomi Bina Karya)
Sarwoto Sarwoto (Sekolah Tinggi Ilmu Ekonomi Bina Karya)
Cia Cai Cen (Sekolah Tinggi Ilmu Ekonomi Bina Karya)

Management and Business Progress
Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.