Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal kawanad Proceeding International Conference on Islamic Economics Community Services
Pramaisela, Aisya Trixsi
Unknown Affiliation
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimization of Pricing Strategies to Enhance Purchase Decisions for Internet Packages in Medan Community Cania, Ema Saswita; Hasibuan, Abdul Mulia; Pramaisela, Aisya Trixsi; Siregar, Saparuddin
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, as a developing country with a large population, has a highly potential market in the telecommunications sector, particularly for internet packages. Telkomsel, one of the largest providers in Indonesia, faces challenges in addressing the perception of higher prices compared to its competitors. This study aims to evaluate Telkomsel's pricing strategy and its impact on consumer purchasing decisions, focusing on the Medan area, which has seen rapid growth in internet usage. The methods used in this research include Deep Interviews to understand why consumers choose Telkomsel despite its higher prices, and Training for Telkomsel's management team on setting more competitive prices without sacrificing quality. The results from the training show that Telkomsel's management team has begun implementing pricing strategies that better align with consumers' purchasing power, emphasizing service quality as an added value. The discussion of results indicates that although Telkomsel's internet package prices are considered high, consumers still choose Telkomsel due to its superior service quality, including extensive network coverage, fast and stable signals, and the ability to reach remote areas. Effective communication strategies about these advantages and customer loyalty programs have proven to increase customer satisfaction and loyalty.
Analisis Informasi Usaha melalui Google Maps dan Dampaknya terhadap Sistem Pencatatan Keuangan UMKM di Desa Aek Kota Batu Pohan, Dinda Afrida; Iwan, Iwan; Fatahila, Mu'az Arbi; Pramaisela, Aisya Trixsi
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2026): March
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v5i1.393

Abstract

This study analyzes the use of Google Maps as a business information platform and its impact on the financial record-keeping systems of Micro, Small, and Medium Enterprises (MSMEs) in Aek Kota Batu Village. The study is grounded in MSME assistance activities conducted during the Community Service Program (Kuliah Kerja Nyata), which revealed increased business visibility through digital information, yet limited improvement in financial recording practices. The research aims to examine how Google Maps influences business information accessibility and its implications for MSMEs' financial record-keeping systems. A qualitative case study approach was employed through field observations, interviews with MSME owners, and documentation conducted during the KKN program. The findings indicate that Google Maps enhances customer reach and transaction intensity, which indirectly encourages MSMEs to begin implementing financial record-keeping practices, although these remain simple and unstandardized. The study offers empirical insights into the relationship between location-based business digitalization and the strengthening of MSMEs' financial management at the village level.  
Co-Authors Cania, Ema Saswita Fatahila, Mu'az Arbi Hasibuan, Abdul Mulia Iwan Iwan Pohan, Dinda Afrida Siregar, Saparuddin