Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Proceeding International Conference on Islamic Economics Community Services
Rokan, Mustafa Khamal
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception Pasaribusi, Sri Pujiyama; Asrina, Rizka; Rokan, Mustafa Khamal; Arsyadona, Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.
Enhancing Public Awareness about the Impact of Boycotts on Purchasing Decisions for Vaseline Products Dewi, Suci Ananda; Rokan, Mustafa Khamal; Nurlaila, Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses the impact of boycotts on Vaseline products triggered by the Israel-Palestine conflict and the strategies that can be applied to address this issue. The prolonged conflict in Gaza and international support for Palestine have spurred boycott movements, including in Indonesia, as reflected in the Fatwa of the Indonesian Ulema Council (MUI). The primary focus of this research is on the methods of outreach and collaboration in managing the impact of boycotts on Vaseline products. The outreach method aims to educate both the company and consumers about the effects of boycotts and effective communication strategies. Collaboration with influencers and communities helps the company improve its brand image and strengthen its relationship with consumers. The results of this outreach indicate that while the company and consumers have gained a better understanding, strategic steps are still needed to improve brand image and effectively manage the impact of the boycott. The decline in sales and Unilever's stock price, which includes Vaseline products, highlights the tangible effects of the boycott, emphasizing the importance of communication strategies and positive campaigns to restore brand reputation and boost consumer trust
Co-Authors Arsyadona, Arsyadona Asrina, Rizka Dewi, Suci Ananda Nurlaila, Nurlaila Pasaribusi, Sri Pujiyama