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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Eldisthia, Erika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Atribut Produk, Sikap dan Minat Konsumen Terhadap Keputusan Pembelian Buah Jeruk Lokal di Kota Malang Eldisthia, Erika; Muhaimin, Abdul Wahib; Setiawan, Budi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.01

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk, sikap konsumen dan minat konsumen terhadap keputusan pembelian buah jeruk lokal pada konsumen di Kota Malang. Metode penelitian ini secara kuantitatif deskriptif menggunakan analisis Structural Equation Modeling(SEM) dengan pendekatan Warp Partial Least Square(WarpPLS). Data primer diperoleh melalui pengisian kuesioner sebagai media wawancara secara online. Sedangkan data sekunder diperoleh melalui studi literatur dari berbagai sumber terkait. Penarikan sampel dilakukan berdasarkan teknik nonprobabilitysampling dan terpilihlah 124 sampel sebagai responden dalam penelitian ini. Hasil penelitian menunjukkan bahwa atribut produk berpengaruh positif dan signifikan terhadap sikap dan minat konsumen, sikap konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian, Minat Konsumen positif dan signifikan terhadap keputusan pembelian
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Melalui Sikap Dan Minat Sebagai Variabel MediasiPada Konsumen Buah Jeruk Lokal Di Kota Malang Illu, Abraham Ruylthon; Eldisthia, Erika
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.5

Abstract

This article attempts to look specifically at the effect of product attributes on purchasing decisions through attitudes and interests as mediating variables for local citrus fruit consumers in Malang City. The method used in this article is a type of quantitative research using Structural Equation Modeling (SEM) analysis with the Warp Partial Least Square (WarpPLS) approach. In addition, the Sobel Test is also used to test the significance value of the indirect relationship between product attributes and purchasing decisions mediated by attitudes and interests. Primary data was obtained by distributing questionnaires online. Meanwhile, secondary data was obtained through literature studies from various related sources. Determination of the sample was carried out using a purposive sampling technique so that 124 people were selected as respondents in this study. The results of the analysis show that the indirect effect of product attributes through consumer attitudes and consumer interest on purchasing decisions for local citrus fruits in Malang City is significant. The results of the analysis also show that the consumer attitude variable and consumer interest variable have a partial mediating effect on product attributes in influencing local citrus fruit purchasing decisions in Malang City.
Co-Authors Abdul Wahib Muhaimin Budi Setiawan Illu, Abraham Ruylthon