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All Journal Kajian Bisnis STIE Widya Wiwaha Jurnal Riset Akuntansi dan Bisnis Indonesia
Jayanti , Esih
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DETERMINAN ADOPSI E-COMMERCE DAN PENGARUHNYA TERHADAP KINERJA UMKM DI CILACAP Nahar Sabiti, Tiara; Jayanti , Esih; Saputro Sugiharto, Irwan
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 1 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i1.842

Abstract

This research aims to examine and analyze the influence of technological (X1), organizational (X2), environmental (X3), and individual (X4) factors on e-commerce adoption (Y1) as well as the influence of e-commerce adoption on MSME performance (Y2) in Cilacap. The sample in this study amounted to 104 respondents taken based on the Slovin formula calculation. The data collection technique was carried out by distributing questionnaires. Data analysis techniques used include validity tests, reliability tests, Method Successive Interval (MSI), classical assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests, multiple linear and simple linear regression analysis, hypothesis tests including tests t, F test, analysis of the coefficient of determination (R2). The t-test results in this study show that technological factors partially do not affect e-commerce adoption, while organizational, environmental, and individual factors positively and significantly affect e-commerce adoption. And the adoption of e-commerce has a positive and significant effect on the performance of MSMEs. The results of the F test show that technological, organizational, environmental, and individual factors simultaneously influence e-commerce adoption.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA: Studi Kasus Pada Dealer Nasmoco Cilacap Ariputra, Aditya; Saputro, Irwan; Jayanti , Esih
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 3 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i3.1240

Abstract

This study aims to analyze the influence of brand image (X1), price (X2), and product quality (X3) on the purchase decision (Y) of Toyota cars at the Nasmoco Cilacap dealership. Data collection was conducted by distributing questionnaires to Toyota car consumers at the Nasmoco Cilacap dealership during the 2019–2025 purchase period. The sampling technique used was simple random sampling with a sample size of 210 respondents. Data analysis methods included validity and reliability tests, the MSI (Method of Successive Interval) test, classical assumption tests (linearity, normality, multicollinearity, and heteroskedasticity), multiple linear regression analysis, and hypothesis testing consisting of t-tests, F-tests, and analysis of the coefficient of determination (R²). The results of the study indicate that brand image and price do not have a significant effect on purchasing decisions, while product quality has a positive and significant effect on purchasing decisions.
Co-Authors Ariputra, Aditya Nahar Sabiti, Tiara Saputro Sugiharto, Irwan Saputro, Irwan