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All Journal Journal Research of Social Science, Economics, and Management ANDIL Mulawarman Journal of Community Engagement
Shelomita, Shelomita
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Humanities Environmental Science Public Health Social Sciences Other

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The Effect of E-WOM and Consumer Satisfaction on Repurchase Interest in Azarine Sunscreen in Cirebon Shelomita, Shelomita; Putri Lianie , Anita; Che Chilia , Tesya; Hernidatiatin , Lis Tatin
Journal Research of Social Science, Economics, and Management Vol. 3 No. 10 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i10.653

Abstract

This study aims to determine the effect of Electronic Word Of Mouth and Consumer Satisfaction on Azarine Sunscreen in Cirebon. This study used descriptive analysis with a quantitative approach. The population in this study is consumers of Azarine Sunscreen in Cirebon with the number of samples used as many as 200 respondents. The sampling method used is nonprobability sampling with sampling techniques using purposive sampling, as well as data collection techniques using questionnaires. The analysis methods used are validity tests and reliability tests, classical assumption tests which include normality tests, multicollinearity tests and heteroscedasticity tests, and hypothesis tests that include linear regression analysis, F tests, t tests, and coefficients of determination (R2) with analytical tools using SPSS29 (Statistical Product and Service Solutions) applications. The results showed that Electronic Word Of Mouth had a significant effect on Azarine Sunscreen Repurchase Interest in Cirebon, Consumer Satisfaction had a significant effect on Azarine Sunscreen Repurchase Interest in Cirebon, and Electronic Word Of Mouth and Consumer Satisfaction variables simultaneously affected Azarine Sunscreen Repurchase Interest in Cirebon.
Training on Processing Used Cooking Oil into "Environmentally Friendly Bright" Candles in Makmur Jaya Hamlet, Sangkima Village: Pelatihan Pengolahan Minyak Jelantah Menjadi Lilin “Terang Ramah Lingkungan” di Dusun Makmur Jaya Desa Sangkima Nadzifah, Nauroh; Amalia Fauzia Rahma, Amalia; Putri, Resti Intan; Michael, Michael; Ambalinggi, Chrystofel; Wachyuni, Sucy; Ula, Siti Nikmatul; Aji, Bayu Purnama; Pratiwi, Anugrah; Shelomita, Shelomita; Kopalit, Dustin Hessel
ANDIL Mulawarman Journal of Community Engagement Vol. 3 No. 1 (2026): ANDIL Mulawarman J Comm Engag
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M), Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/k6h9sn11

Abstract

The community outreach and hands-on training program for producing eco-friendly candles from used cooking oil was conducted in Makmur Jaya Hamlet, Sangkima Village, South Sangatta District, East Kutai Regency. This activity aimed to raise public awareness of the health and environmental risks of used cooking oil and to provide practical skills with economic value. The implementation method consisted of three main stages: preparation, socialization, and practical training. The socialization stage delivered information on the dangers of repeated use of cooking oil and the environmental pollution caused by improper disposal. The practical stage involved refining used cooking oil and producing candles using paraffin wax, crayons, and essential oils. The results indicated increased community knowledge, enthusiastic participation—particularly from PKK women’s groups—and successful technical outcomes in candle production. This program not only provided educational benefits but also opened opportunities for creative, environmentally friendly businesses. In conclusion, the activity effectively enhanced environmental awareness and offered a practical solution for sustainable used cooking oil management
Co-Authors Aji, Bayu Purnama Amalia Fauzia Rahma, Amalia Ambalinggi, Chrystofel Che Chilia , Tesya Hernidatiatin , Lis Tatin Kopalit, Dustin Hessel Michael Michael Nadzifah, Nauroh Pratiwi, Anugrah Putri Lianie , Anita Putri, Resti Intan Ula, Siti Nikmatul Wachyuni, Sucy