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All Journal Jurnal Sosial, Sains, Terapan dan Riset (Sosateris)
Shaputra, Sandro Theo
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Exploring the Influence of Lifestyle Factors on Consumer Purchasing Behavior in Online Stores Shaputra, Sandro Theo
Jurnal Sosial, Sains, Terapan dan Riset (Sosateris) Vol. 12 No. 2 (2024): June: Sosateris
Publisher : Intitute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/p0e40726

Abstract

This research investigates the influence of lifestyle on consumer purchasing behavior in online stores. Through a mixed-methods approach combining quantitative surveys and qualitative interviews, the study examines the interplay between demographic characteristics, online shopping habits, and lifestyle factors. Findings reveal that higher-income individuals tend to shop online more frequently and spend more per transaction, while those with a high technological affinity prefer certain online platforms. Social media engagement also plays a significant role in influencing purchasing decisions, particularly in product categories like beauty and personal care. Implications for online retailers, marketers, and policy-makers are discussed, along with suggestions for future research. Overall, this research contributes to our understanding of online shopping dynamics and provides insights for stakeholders navigating the digital marketplace.
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