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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Journal of Social Research Economic Reviews Journal Enrichment: Journal of Multidisciplinary Research and Development Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Navi Muda Priyatna
Universitas Gajayana Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Kualitas Layanan, Orientasi Pasar, dan Kepuasan Konsumen Terhadap Kinerja Pemasaran PT. Wisang Utama Mandiri Surabaya Navi Muda Priyatna
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 2 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.399 KB) | DOI: 10.30996/jmm17.v2i01.420

Abstract

Abstract: Company competition surrounding today is colored with the fast changes and full of uncertainties. And, the problem faced by companies in present is the decrease of job volume, in which this matter takes place due to the impact of the decline of demands for the electric installation construction service to PT. Wisang Utama Mandiri. The job volume decline, perhaps, there any factors causing it, they are, among others, the poorly service quality, the market demands that not accommodated by the company, even the consumer satisfaction that not yet maximal, these cases, of course, so impacted on company incomes.From the result of testing on model in this research, by using random sampling, structural equation model (SEM) analysis, and the assistance of software Amos 22, on 100 respondents, that it was able to explain the Analysis of the Effects of Service Quality, Market Orientation, and Consumer Satisfaction on the Marketing Performance of PT. Wisang Utama Mandiri of Surabaya.The research result indicated that: 1) Service quality has effect on consumer satisfaction. 2) Service quality has effect marketing performace. 3) Market orientation has effect on consumer satisfaction. 4) Market orientation has effect on marketing performance. 5) Employee job satisfaction has significant effect on marketing performance.Of the three variables hypothesized as influential in this research, whose value largest is the direct relevance between market orientation and marketing performance.Key words: PT. Wisang Utama Mandiri, Service quality, Market orientation, Job satisfaction, Marketing performance
Analysis of Work Environment, Job Satisfaction and Compensation of Employee Work Quality Triswanto, Ary; Suswati, Endang; Muda Priyatna, Navi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 3 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i3.114

Abstract

This study aims to find out and analyze the influence of the work environment, job satisfaction and compensation on employee work quality. This study uses an explanatory approach with a population of 216 permanent employees at the Mojokerto Head Office. The random sampling technique was used to select a sample of 105 respondents. Data was collected through questionnaires given directly to respondents and analyzed using path analysis. Before the analysis, validity tests, reliability, and classical assumption tests such as multicollinearity, heteroscedasticity, and normality are carried out. The hypothesis was tested with a significance level of ? = 5%. The results of the analysis showed that: a) the work environment had a significant positive effect on job satisfaction, b) compensation had a significant positive effect on job satisfaction, c) the work environment did not have a significant positive effect on work quality, d) compensation had a significant positive effect on work quality, e) job satisfaction had a significant positive effect on work quality, f) the work environment had a significant positive effect on work quality through job satisfaction,  and g) compensation has a significant positive effect on job quality through job satisfaction. The results of this study give the implication that company management needs to pay attention to the work environment and compensation as a factor that can increase employee satisfaction and work quality. Increased job satisfaction can contribute directly or indirectly to improving the quality of work, which in turn can affect the overall performance of the organization
Transformasi Digital: Efisiensi dan Inovasi dalam Manajemen Operasional Navi Muda Priyatna
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.525

Abstract

Operational management is one of the important fields in management science that focuses on managing resources effectively and efficiently to achieve organizational goals. With the increasing development of information and communication technology, it has given birth to digitalization in various sectors. However, to what extent this digital transformation is able to increase efficiency and realize innovation in operational management, an in-depth analysis is needed. The method used in this study is descriptive qualitative, using secondary data analysis. Data collection and literature studies were carried out to determine the right analysis so that it can produce conclusions that are useful for increasing competitiveness and ensuring business continuity. In this study, the adoption of technologies such as AI, IoT, and automation is the key to achieving increased efficiency and opening up opportunities for innovation that have a significant impact on operational management and company performance. Digitalization is the foundation for companies to be competitive and relevant in an increasingly competitive global market. In other words, digital transformation is absolutely necessary, because it is proven that the adoption of digital technologies such as AI, big data, cloud computing, and IoT not only increases the efficiency of operational management, but also paves the way for continuous innovation and rapid adaptation to market changes.
Pengaruh Gaya Hidup dan Kepuasan Terhadap Loyalitas Pengguna Motor Harley Davidson di Kota Surabaya Navi Muda Priyatna
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7276

Abstract

This study examines the influence of lifestyle and satisfaction on user loyalty toward Harley-Davidson motorcycles in Surabaya, a metropolitan city with an active big bike rider community. The main issue addressed is how lifestyle impacts user loyalty, both directly and through the mediating role of satisfaction. The objective is to explore the causal relationships among lifestyle, satisfaction, and loyalty, and to assess satisfaction's mediating effect. A quantitative explanatory approach was employed, involving total sampling of 170 members from the Harley-Davidson Club Indonesia (HDCI) Surabaya. Data were collected via structured Likert-scale questionnaires and analyzed using multiple linear regression and the Sobel Test to assess mediation effects. The results indicate that lifestyle significantly affects both satisfaction (β=0.46) and loyalty (β=0.34), while satisfaction shows the strongest influence on loyalty (β=0.51). The Sobel Test confirms that satisfaction significantly mediates the relationship between lifestyle and loyalty. These findings suggest that user loyalty is not solely driven by product quality but also by emotional experiences, social involvement, and lifestyle symbolism associated with the Harley-Davidson brand. In conclusion, Harley-Davidson user loyalty in Surabaya is shaped by the synergy between lifestyle and perceived satisfaction. Marketing strategies that emphasize community experience and authentic lifestyle branding have proven effective in fostering long-term loyalty within this premium market segment.
The Role Of Organizational Commitment In Mediating The Influence Of Transformational Leadership And Organizational Culture On Employee Performance Mokhamad Sholihin; Endang Suswati; Navi Muda Priyatna
Journal of Social Research Vol. 3 No. 6 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i6.1982

Abstract

This study aims to examine and analyze the influence of: 1) transformational leadership on organizational commitment, 2) organizational culture on organizational commitment, 3) transformational leadership on performance, 4) organizational culture on performance, 5) organizational commitment on performance, 6) transformational leadership on employee performance through organizational commitment, 7) organizational culture on employee performance through organizational commitment. This research uses an explanatory research approach, conducted at the SATPOL PP office of Mojokerto Regency. The population amounted to 59 civil servants, then sampled by census techniques. Primary data related to research variables were obtained through questionnaires given directly to respondents. Once the data is collected, it is further analyzed using path analysis. However, previously tests were carried out on validity, reliability and classical assumptions. To test the hypothesis, a t-test with an alpa of 5% is used, and to determine the organizational commitment to act as a mediator, the Sobel test with an alpa of 5% is used. The results of this study prove that: 1) transformational leadership has a significant effect on organizational commitment; 2) organizational culture has a significant effect on organizational commitment; 3) transformational leadership has no effect on employee performance; 4) organizational culture has a significant effect on performance; 5) organizational commitment has no effect on employee performance; 6) organizational commitment does not play a role in mediating the influence of transformational leadership on performance; 7) Organizational commitment plays a role in mediating the influence of organizational culture on performance.
Co-Authors Endang Suswati Mokhamad Sholihin Rosyidah Karimah S Triswanto, Ary