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All Journal Jurnal Manajemen dan Profesional Jurnal Manajemen Bisnis dan Terapan
Putri, Amelia Pristian Syah
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Economics, Econometrics & Finance

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A LITERATURE STUDY : THE INFLUENCE OF LIFESTYLE ON FASHION PURCHASING DECISIONS Putri, Amelia Pristian Syah; Darmawan, Didit
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2083

Abstract

Regeneration from era to era has a revolution that is quite significant and has a profound impact on aspects of life. Aspects of life have important factors, including how to interact and express oneself. This research study uses a literature study to determine the influence of lifestyle on purchasing decisions in the fashion industry. This research was conducted through qualitative methods sourced from journals and articles, which became primary data. The data collection technique in this study prioritizes primary data in the form of journals and articles. The primary data is collected from journals and articles because this research focuses on literature studies. The data obtained was then analyzed using coding techniques to make it easier for researchers to group relevant variables. This literature study review results shows that the processes show how consumers analyze various information and inputs before making a final decision. The lifestyle perspective is a person's model of living life, which is reflected in how they spend their time. Activities include work, hobbies, shopping, sports, and social interactions. In addition, a person's interests can include various aspects, such as food, fashion, family, and recreation, as well as views on oneself, social issues, business, and products. That’s is why it can be said that in a lifestyle has significant positive effect on the on fashion purchasing decisions.
Urban Lifestyle and Environmental Awareness as Predictors of Outdoor Apparel Consumption among Nature Lover Students Darmawan, Didit; Putri, Amelia Pristian Syah
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2950

Abstract

This study aims to examine the effect of urban lifestyle and environmental awareness on outdoor apparel consumption among students who are members of the Nature Lovers Student Activity Unit in Surabaya, Malang, and Sidoarjo. A quantitative approach with an explanatory research method was used in this study. Data analysis was performed using multiple linear regression after fulfilling the classical assumption test. The results show that urban lifestyle has a positive and significant effect on outdoor apparel consumption. Environmental awareness also has a positive and significant effect on outdoor apparel consumption. Simultaneously, both independent variables have a significant effect. These findings reinforce the Theory of Planned Behavior, Value-Belief-Norm Theory, and Consumer Culture Theory in the context of outdoor apparel consumption among nature-loving students in urban areas.
Co-Authors Didit Darmawan