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Communication Strategy of PT Timah Tbk in Managing Crisis Budiman Siahaan, Anggi; Febriyola, Fitria; Ismunadi, Muhammad
Asian Journal of Social and Humanities Vol. 3 No. 6 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i6.520

Abstract

This study discusses how a company in the mining sector that is vulnerable to social conflict is required to design and implement an effective and targeted corporate communication strategy with the aim of reducing interference with reputation. In this case, Corporate Communication PT TIMAH Tbk as the object of research, faced a potentially crisis event with a fire on its production equipment, namely Kapal Druk Singkep 1. This study is a qualitative research with the results in the form of descriptive data. Data collection techniques were obtained through in-depth interviews with several internal informants, namely: External Relations Manager of PT Timah Tbk, Social Media and Website Manager of PT Timah Tbk, Compliance Division of PT Timah Tbk and external informants of the company, namely Tribunbangka.com. the validity of the data in this study using data triangulation. Data analysis in qualitative research is done by data reduction, data presentation, and draw conclusions. This study found the facts related to the communication strategy carried out by PT TIMAH Tbk which was carried out with the communication planning stages, which included: research, planning, implementation, evaluation and reporting, where it was later found that the application of the stages of communication work was considered successful with the indicators found in the evaluation stage.
SYSTEMATIC LITERATURE REVIEW: EFEKTIVITAS DAN ETIKA KAMPANYE POLITIK MENGGUNAKAN WHATSAPP Hari Yudha, Rama; Ismunadi, Muhammad
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Abstract

Technological innovations in communication have fundamentally reshaped the patterns of political campaigning, particularly through the widespread adoption of instant messaging applications such as WhatsApp. This study critically examines the dynamics of effectiveness and ethical dilemmas inherent in political campaign practices conducted within this semi-private digital space, which has become a strategic medium for legislative candidates, campaign teams, and the voting public. Employing a normative juridical qualitative approach based on literature review—including academic journals, books, official reports, articles, and relevant regulations—the findings indicate that WhatsApp is highly effective in reaching constituents and shaping political opinions through its personalized communication and rapid message dissemination. Nevertheless, the platform also poses critical challenges, including the proliferation of disinformation, psychological pressure on users, unequal access to digital technology, and the limited scope of regulations governing private communication spaces. This study underscores the importance of strengthening digital literacy, developing credible information verification systems, and formulating responsive policies that align with the evolving dynamics of digital communication to promote more ethical and inclusive political campaigning through platforms such as WhatsApp.