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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Efendi, Rizky Kurniawan
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Enhancing MSME marketing through creative digital content development in Bondowoso, Indonesia Putra, Dhony Manggala; Hakim, Lukman; Mukhlisoh, Nanik Anita; Suparto, Suparto; Afriansyah, Faisal Lutfi; Efendi, Rizky Kurniawan; Putri, Marsheila Karisa; Avriza, Ariel Henry; Fitriani, Rinfani Dwi
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5657

Abstract

This study addresses the challenges faced by four food-based Micro, Small, and Medium Enterprises (MSMEs) in Bondowoso, Indonesia—namely Ila Snack Bondowoso, Rien’s Kitchen, Tahu Sutrisno, and Kripik Ayu—in developing effective digital marketing content. Limited digital skills and resources hinder their ability to promote their products and reach broader audiences. To address this, the research employed the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to create high-quality promotional videos tailored to the needs of these MSMEs. These videos, featuring company profiles and product highlights, were crafted using professional-grade tools and enhanced with voiceovers to meet industry standards. The videos adhered to the AIDA (Attention, Interest, Desire, Action) model, ensuring effective audience engagement and action-driven messaging. Expert validation and field testing confirmed their effectiveness, while consumer feedback indicated a positive impact on purchasing decisions. This research highlights the potential of creative digital content to empower MSMEs, enhance product visibility, and strengthen market competitiveness. The findings provide a replicable framework for supporting small enterprises globally, underscoring the critical role of digital innovation in driving inclusive economic growth and cultural preservation.
EDUKASI BIJAK DAN AMAN BERMEDIA SOSIAL BAGI SISWA SDN SUMBERSALAM 2 BONDOWOSO Qastalano, Rezha Isyraqi; Bahanan, Muhammad; Efendi, Rizky Kurniawan; Idha, Muhammad Dafa; Tety, Marella; Putri, Marsheila Karisa; Ramadani, Nabila Tri Andhita
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Inpress Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.56150

Abstract

Perkembangan teknologi digital dan media sosial telah menjangkau anak usia sekolah dasar, termasuk di wilayah pedesaan. Kondisi ini menuntut adanya penguatan literasi digital sejak dini agar peserta didik mampu menggunakan media sosial secara bijak, aman, dan bertanggung jawab. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman literasi digital siswa kelas 4–6 SDN Sumbersalam 2 Bondowoso melalui edukasi penggunaan media sosial, khususnya TikTok dan Instagram. Metode pengabdian dilaksanakan dalam bentuk sosialisasi, diskusi interaktif, role playing, permainan edukatif, dan proyek mini pembuatan konten positif. Hasil kegiatan ini menunjukkan adanya peningkatan pemahaman siswa terhadap etika komunikasi digital, perlindungan privasi, bahaya media sosial, serta kemampuan memilah konten sebelum dibagikan. Sebanyak 85% siswa mengalami peningkatan pemahaman etika digital dan 90% mampu mengidentifikasi informasi pribadi yang harus dijaga. Kegiatan ini memberikan kontribusi positif dalam membentuk kesadaran dan karakter digital siswa sekolah dasar, serta menjadi langkah awal penguatan literasi digital di lingkungan pedesaan.
Co-Authors Afriansyah, Faisal Lutfi Avriza, Ariel Henry Fitriani, Rinfani Dwi Idha, Muhammad Dafa Lukman Hakim Muhammad Bahanan Mukhlisoh, Nanik Anita Putra, Dhony Manggala Putri, Marsheila Karisa Qastalano, Rezha Isyraqi Ramadani, Nabila Tri Andhita Suparto Suparto Tety, Marella