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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Sihaloho, Gloria Ayu Natalia
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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UTILIZATION OF DIGITAL MARKETING AS A MODERN TEBE AND PLASTIC EXCHANGE BRANDING STRATEGY IN PENEBEL VILLAGE Sihaloho, Gloria Ayu Natalia; Putu Abiyasa, Agus; Rivaldo Purnama Berahi, Timoteus; Marchella Ernita Lestari, Ni Wayan; Timothy Ananda, Christian; Mella Saputri, Vivy
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 3 (2022): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.189 KB) | DOI: 10.32832/abdidos.v6i3.1193

Abstract

Garbage is still a problem in society. One of them is in Penebel Village itself. This can be seen from the low interest of the people of Penebel Village to separate organic and non-organic waste independently. Even though various efforts have been made by the Village to overcome the waste problem. Starting from providing education to the community to going directly to the field. There are several methods of processing waste carried out by Penebel Village, including processing organic waste by making modern tebe. Meanwhile, the processing of inorganic waste itself is carried out through a waste crematorium and also plastic exchange. Seeing the problem regarding waste that is still so large, one of the small groups, namely group 1, which is active in the village of Penebel, made a work program, namely branding. This work program was born as a form of solution from the Penebel Village Community Service Program students to influence public awareness about efforts to tackle the dangers of waste. For this reason, the branding carried out is modern Tebe branding and plastic exchange. From this community service activity, digital products have been produced in the form of branding videos about modern tebe and plastic exchange. In addition, this digital marketing activity has also been published on YouTube KKN Penebel Village
ANALISIS PERSEPSI PEBISNIS PADA PENGGUNAAN QRIS SEBAGAI ALAT TRANSAKSI UMKM DI KOTA DENPASAR Kusuma, Putu Sri Arta Jaya; Sihaloho, Gloria Ayu Natalia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.4457

Abstract

Berbagai aspek kehidupan manusia telah sangat dipengaruhi oleh perkembangan teknologi yang berkembang pesat. QRIS dikenal melalui pembayaran transaksi non tunai sebagai contohnya. Untuk transaksi yang menggunakan uang berbasis server elektronik, dompet digital, dan mobile banking, Quick Response Indonesia Standard, atau QRIS, digunakan. Persepsi manfaat, kemudahan, risiko, dan kepercayaan berdampak pada keinginan UMKM di Kota Denpasar untuk menggunakan QRIS sebagai alat transaksi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana persepsi ini berdampak. Riset ini mengumpulkan sampel dari 80 responden menggunakan metode purposive sampling dan Teori Pengakuan Teknologi Model (TAM). Fokus penelitian adalah UMKM di sekitar Kota Denpasar. Program SPSS 25 digunakan dalam pengujian penelitian ini. Hasil penelitian menunjukkan bahwa persepsi kemudahan, manfaat, dan kepercayaan QRIS meningkatkan keinginan untuk menggunakannya, sementara persepsi risiko menurunkan keinginan untuk menggunakannya.
Co-Authors Marchella Ernita Lestari, Ni Wayan Mella Saputri, Vivy Putu Abiyasa, Agus Putu Sri Arta Jaya Kusuma Rivaldo Purnama Berahi, Timoteus Timothy Ananda, Christian