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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP)
Febriyanti, Ni Kadek Rika
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APPLICATION OF CREDIT DISTRIBUTION FOR CORPORATE BUSINESS SEGMENTS AT PT. BALI REGIONAL DEVELOPMENT BANK Febriyanti, Ni Kadek Rika; Wirsa, I Nengah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2035

Abstract

Corporate Credit is one of the sections of BPD Bali, corporate banking is frequently also referred to as business banking, comprising areas of banking connected to corporate services. Corporate banking is a key profit center for as big companies of banks, but corporations are the originator of the largest client loans, corporations corporations are also a frequent source of write-offs for loans that have deteriorated. The sector taken by corporate banking normally serves a broad range, ranging from small and medium companies (SMEs) to giant corporate categories with billions in sales and offices nationwide. The issues encountered by Bank BPD Bali in the credit sector include how to implement credit distribution and the constraining factors for credit distribution at Bank BPD Bali. The purpose of this study is to find out how the application of credit distribution for the corporate business segment at PT. Bali Regional Development Bank and to find out the inhibiting factors for applying credit distribution for the corporate business segment at PT. Bali Regional Development Bank. That means Bank BPD Bali may utilize this study as an assessment material for the inhibiting factors that restrict the spread of credit.
PEMANFAATAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN KOPI DI DESA BIAUNG Febriyanti, Ni Kadek Rika; Mahadewi, Kadek Julia
Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Vol 6, No 1 (2023): Jurnal Pengabdian Masyarakat (JPM-IKP)
Publisher : FKIP Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jmp-ikp.v6i1.1627

Abstract

Digital marketing atau pemasaran digital merupakan suatu bentuk usaha mempromosikan dan memasarkan sebuah merek “brand” dengan menggunakan media digital, seperti internet. Branding bertujuan agar suatu brand dari perusahaan mempunyai perencaan yang matang guna membangun atau memperbesar brand tersebut. Permasalahan terjadi Ketika UMKM Kopi di Desa Biaung belum memiliki pengetahuan tentang branding dan digital marketing yang memadai. Berdasarkan permasalahan tersebut maka perlu pemanfaatan Digital Marketing dalam meningkatkan penjualan kopi di desa biaung, telah dilakukan upaya melalui observasi lapang, lalu dilakukan penyuluhan dan penelitian secara langung kepada pelaku usaha. Penyuluhan ini berhasil meningkatkan awareness akan pentingnya digital marketing dengan mulai dari memingkatkan branding melalui packaging dan membuat sosial media untuk memasarkan produk dari usaha. Kegiatan ini diharapkan dapat terus berlanjut terkait penerapan digital marketing dalam branding dan promosi untuk usaha UMKM Kopi di Desa Biaung, agar menjadi semakain dikenal oleh masayarakat luas.
Co-Authors Kadek Julia Mahadewi Wirsa, I Nengah