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All Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmu Komunikasi dan Sosial Politik
Adawiyah, Sadiyah El
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Public Health Social Sciences

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Pengaruh Manajemen Krisis Kasus Hacker Bjorka Terhadap Reputasi Kementerian Komunikasi dan Informatika Farhan, Muhammad Amar; Adawiyah, Sadiyah El
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 10 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i10.2722

Abstract

Perkembangan globalisasi menghilangkan batas-batas interaksi dan komunikasi. Hal ini menjadi tantangan bagi pemerintah untuk siap menjaga data pribadi warganya. Munculnya hacker Bjorka adalah salah satu dampak dari globalisasi dan ketidaksiapan pemerintah dalam menjaga data pribadi warganya. Tujuan dari penelitian ini adalah untuk mengukur seberapa besar pengaruh dari manajemen krisis kasus hacker Bjorka terhadap reputasi Kementerian Komunikasi dan Informatika. Penelitian ini menggunakan dua teori, yaitu teori manajemen krisis dengan muatan perencanaan manajemen krisis, upaya menanggulangi krisis, dan peran public relations serta teori reputasi dengan muatan behavior, performance, dan communication. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dengan kuisioner. Dengan menggunakan sebanyak 90 responden yang dipilih berdasarkan hitungan rumus dan menggunakan stratified random sampling untuk menentukan besar sampel tiap tingkat dari responden yang telah ditentukan. Hasil pada penelitian ini, yaitu: a) Kementerian Komunikasi dan Informatika telah melakukan manajemen krisis dengan baik sesuai dengan teori manajemen krisis; b) Kementerian Komunikasi dan Informatika berhasil menjaga reputasinya dari ancaman krisis yang terjadi akibat hacker Bjorka; c) Ada pengaruh antara manajemen krisis kasus hacker Bjorka terhadap reputasi Kementerian Komunikasi dan Informatika. Dengan ini maka hipotesis nol (H0) ditolak dan hipotesis alternatif (Ha) diterima. Besaran pengaruh yang diberikan dari manajemen krisis terhadap reputasi sebesar 42,6%.
Strategi Media Relations Dalam Pembentukan Brand Image Universitas Muhammadiyah Jakarta Cahyani, Sheren Regita; ., Suhaimah; Devyanti, Salsabilla Narissa; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.3991

Abstract

This study analyzes the media relations strategy of Muhammadiyah University Jakarta (UMJ) in shaping its brand image amid fierce competition between private and public universities. Using a descriptive qualitative approach, primary data was obtained through in-depth interviews with the Head of UMJ Public Relations (Sofia Hasna), journalists, and public respondents, supported by secondary data from institutional documents and media reports.Data analysis followed Miles and Huberman's interactive model with triangulation of sources for validity. The results show that UMJ's media relations strategy is coordinated by the University Secretariat Office through the synergy of public relations, multimedia, and protocol, with significant strengthening since 2024/2025. The conventional-digital hybrid approach includes information transparency, strict SEO-based coverage SOPs, situational spokespersons, and personal relationships with top-tier media such as Kompas and Detik.com. This strategy shapes UMJ's brand image as an "impactful, inclusive, and sustainable campus" through consistent news angles on student achievements, lecturer expertise, and Muhammadiyah's contributions, increasing visibility, positive tone, and competitiveness against state universities. Supporting factors include routine monitoring and professional relationships, while obstacles include limited human resources and leadership schedules. The findings enrich Jefkins' (2003) media relations theory and Kotler's brand image indicators, with practical recommendations such as instant communication groups and AI monitoring for similar private universities.
Pengaruh Marketing Public Relations Cloud cakes Terhadap Peningkatan Citra Positif Shahab, Najwa; Faizah, Karimah; Rahmadhita, Nasywa; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4025

Abstract

Cloud Cakes is a food brand, or can be said to be a cake dessert that in August 2025 was discussed by the public on social media because many influencers reviewed Cloud Cakes. This study aims to analyze the influence of public relations marketing implemented by Cloud Cakes on improving Cloud Cakes positive image, as well as to measure data whether Cloud Cakes implements public relations marketing and whether it has an effect on improving Cloud Cakes positive image. This study uses a quantitative method approach. The number of samples in this study was 43 respondents. The sample research used a probability sampling technique, meaning that each population was given the opportunity to be selected as a sample. The data collection technique in this study was by distributing 11 statements through a questionnaire announced via Google Form. From the results of the data analysis, it can be seen that the t-test value is 0.000, which indicates that there is an influence of Cloud Cakes public relations marketing on improving the positive image. This study concludes that there is an influence of public relations marketing on improving the positive image based on the data that has been explained through SPSS.
Kampanye Public Relations Bagi Kopi “Bagi Keliling” Salshabila, Hanum Muti; Safira, Marsha Amina; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4026

Abstract

In today's coffee industry, competition is increasingly fierce. Many coffee entrepreneurs are not only selling coffee but also providing customer comfort through their coffee shops. However, the main challenge lies in maintaining brand existence amid the many choices available to consumers. Increasing coffee shop brand awareness is considered very important to enhance its existence in the community, especially among the coffee shop's target market. One way to increase coffee shop brand awareness is through public relations campaigns. This is considered quite effective because a campaign will directly involve their target marketing customers through interactions that occur during the campaign. Campaign publicity activities also need to be carried out, as publicity is proof that the campaign is running smoothly. Observing social media shows that a company's publicity activities are tailored to their target audience, which is key to successfully conveying their message. Many coffee shops target young people, such as college students, so many coffee shops promote or publicize their activities through social media, which is often accessed by college students.
Pengaruh Pesan Kampanye Public Relations #TemanSejiwa Terhadap Brand Awarness Kopi Janji Jiwa Pada Mahasiswa Universitas Muhammadiyah Jakarta Raza, Ahmad Mujammil; Octavia, Fasha Ashri; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4038

Abstract

In Indonesia's highly competitive local coffee shop industry, Kopi Janji Jiwa, a leading brand, utilizes public relations strategies through the #TemanSejiwa campaign to build stronger emotional connections with consumers, particularly university students. This study aims to examine the influence of the #TemanSejiwa public relations campaign messages on brand awareness of Kopi Janji Jiwa among students at Universitas Muhammadiyah Jakarta.A quantitative survey approach was employed, involving 36 purposively selected respondents—active UMJ students who are familiar with the brand and have been exposed to the campaign. Data were collected using Likert-scale questionnaires and analyzed through reliability tests (Cronbach's Alpha > 0.95), classical assumption checks, and simple linear regression.The results reveal a positive and significant effect of campaign messages on brand awareness (R² = 0.704; regression coefficient b = 0.861; p = 0.000 < 0.05). Mean scores for campaign messages (4.02) and brand awareness (4.26) on a 1–5 scale indicate strong positive perceptions of the emotional, authentic, and community-oriented messaging, which effectively enhances brand recognition, recall, and favorable associations. These findings highlight the critical role of community-based public relations strategies in strengthening the market position of local coffee brands in a competitive environment.
Pengaruh Kampanye “Semua Ada Di Shopee” Terhadap Tingkat Kepercayaan Pengguna E-Commerce Di Tangerang Selatan Sofyan, Nayla Nurially; Winata, Nabila Kanaya; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4052

Abstract

This study aims to analyze the influence of the "Everything is on Shopee" campaign on user trust levels in South Tangerang. Using explanatory quantitative methods, this study collected data from 30-100 respondents through a structured questionnaire. The results indicate that the campaign has a significant influence on building user trust through the dimensions of message clarity and frequency of exposure. Key findings revealed that respondents had a high level of agreement regarding transaction security and Shopee's system reliability as a result of the campaign's consistent messaging. This study recommends Shopee continue to maintain the credibility of product information to maintain user loyalty in urban areas.
Pengaruh Komunikasi Krisis Oleh Brand Pinkflash Terhadap Reputasi Merek Di Kalangan Mahasiswa Jakarta Azzahra, Sarah Diva; Adisty, Aisyah Zahwa; Monica, Qiana; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4059

Abstract

The development of social media has made brand crises, particularly in the cosmetics industry, increasingly widespread and difficult to control. This study aims to analyze the influence of crisis communication conducted by the Pinkflash cosmetics brand on brand reputation among female students in Jakarta. The research focused on the issue of Pinkflash product recall by the Indonesian Food and Drug Authority (BPOM RI), which was announced on November 30, 2024, and which was again widely discussed on social media in 2025. This study used a quantitative approach with a survey method and referred to Social-Mediated Crisis Communication (SMCC) Theory. Data were obtained from 32 female students aged 18–25 in Jakarta using a Likert-scale questionnaire. The results showed that crisis communication delivered clearly, transparently, and accompanied by corrective measures can help maintain brand reputation amidst a re-emerging crisis. These findings confirm that an appropriate crisis communication strategy plays a crucial role in maintaining public trust in the digital era.
Co-Authors ., Suhaimah Adisty, Aisyah Zahwa Azzahra, Sarah Diva Cahyani, Sheren Regita Devyanti, Salsabilla Narissa Faizah, Karimah Farhan, Muhammad Amar Monica, Qiana Octavia, Fasha Ashri Rahmadhita, Nasywa Raza, Ahmad Mujammil Safira, Marsha Amina Salshabila, Hanum Muti Shahab, Najwa Sofyan, Nayla Nurially Winata, Nabila Kanaya