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All Journal Cerdika: Jurnal Ilmiah Indonesia
Noer , Mohammad Kresna
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Analisis Inbound Marketing Umkm Dalam Meningkatkan Brand Awaresness: Studi Strategy Branding Pada Sablon Rainbow Creative Sangatta Kutai Timur Machmud, Amir; Noer , Mohammad Kresna
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2891

Abstract

Although Sangatta has experienced expansion for more than two decades into East Kutai Regency, the development of MSMEs is still in the developing stage, one of the MSMEs that has developed is Sablon Rainbow Creative Sangatta and is the first screen printing company to be established. Screen printing customers still place orders outside East Kutai or outside the island. This study aims to analyze the branding marketing strategy of Sablon Rainbow Creative Sangatta in increasing customers for Sablon Rainbow Creative Sangatta. This study uses a descriptive qualitative approach. The data collection method used is in-depth interviews with several informants, namely the owner of Sablon Rainbow, regular customers and one of the brand experts. The data obtained is then processed based on the principles of attract, convert, close and delight. The results of the study show that MSME Rainbow Creative has high Brand Awareness and has implemented inbound marketing.
Co-Authors Amir Machmud, Amir