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All Journal Kepariwisataan: Jurnal Ilmiah
Ernawati, Hani
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PARIWISATA DIGITAL: PERSPEKTIF DAN AGENDA RISET MASA DEPAN Ernawati, Hani; Hananto, Kombang
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.215

Abstract

Digital tourism is a new approach to the tourism experience that provides digital support to tourists before, during, and after tourism activities. This support allows tourists to pour back all of their experiences of traveling in the real world into the digital dimension, blurring the boundaries between tourism and gaming. The purpose of this study is to explore the meaning of digital tourism and provide a research agenda for digital tourism. The study's results reveal the latest developments in digital tourism research, which focus on understanding the impact of digital technology on the tourism industry and identifying trends and opportunities for the tourism business. One of the research objectives is to investigate how digital tourism experiences can attract tourists to visit tourist sites, allowing operators and stakeholders of tourist sites to use new ways to enhance the digital tourism experience. The study also examines the trends and research objectives of digital tourism over the last three decades. The integration of new technologies in the tourism sector has made digital tourism a powerful and economically relevant sector. The internet and digital solutions, in general, are becoming increasingly relevant and widespread in this sector. The study's research agenda aims to provide insights to enhance the digital tourism experience and identify new opportunities for the tourism industry. The study's findings can be used by tourism operators and stakeholders to develop new strategies and technologies to enhance the digital tourism experience.
STRATEGI SEGMENTASI DAN DATABASE PERGURUAN TINGGI DALAM MENCIPTAKAN SDM PARIWISATA UNGGUL DAN BERKUALITAS (Studi Pada STIPRAM Yogyakarta) Sulistyo, Agung; Yudiandri, Tri Eko; Ernawati, Hani; Djamil, Farah Diana; Mahanani, Sumiyar
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.213

Abstract

Marketing Planning is essential to ensure that business activities generate profits. Segmentation and database implementation is one of the strategies that can be implemented in various business sectors, including education. Creating good graduates will affect the quality of management in the industrial world. Besides that, knowing the interests and preferences of prospective students is essential to produce graduates who meet expectations. This study aims to create a role model for developing superior and quality human resources in tourism. In addition, this study aims to determine the benefits students seek from Higher Education products. This study uses a qualitative descriptive research design emphasising the interaction between researchers and respondents. Data collection in this study used interview techniques and was distributed via Google form to 255 STIPRAM students. The results of segment mapping and the benefits sought by students were obtained based on the research conducted. Tourism-based universities, such as STIPRAM, can position themselves as the top choice universities. Further research could focus on the reasons and the extent of the benefits students seek.
Co-Authors Djamil, Farah Diana Hananto, Kombang Mahanani, Sumiyar Sulistyo, Agung Yudiandri, Tri Eko