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All Journal Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering)
Muhaimin, Abdul Wahid
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Agriculture, Biological Sciences & Forestry Engineering

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High Quality Product, Good Services, and Competitive Pricing of Local Coffee Shop to Increase Consumer Satisfaction and Loyalty Gunawan, Aidin Wahyu; Muhaimin, Abdul Wahid; Sitawati, Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 2 (2024): June 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i2.592-605

Abstract

The objective of this work is to analyze the effect of service quality, product quality and price on the consumer satisfaction and loyalty of “Beli Kopi” at Baureno Village. This research used Structural Equation Modeling (SEM) analysis with a sample of 50 respondents. The results show that most customers were highly educated with high income and women as the main consumers. Service quality, product quality and price have a significant contribution to consumer satisfaction and loyalty. The research model is valid with outer loading > 0.706 and reliable with AVE > 0.874 and improving service quality, product quality and prices in line with consumer values will increase consumer satisfaction and loyalty. It is hoped that this research can provide theoretical and practical contributions in increasing consumer satisfaction and loyalty at “Beli Kopi” Baureno Village. The research also showed that service quality, product and price influence consumer satisfaction. Product quality is the strongest factor. Consumer satisfaction also has a strong influence on loyalty. To increase sales, research suggests that “Beli Kopi” improve service, maintain product quality at appropriate prices, and create attractive promotions. Keywords:  Coffee, Price, Product quality, Service quality, SEM (Structural Equation Modeling).
Intention to Revisit Agrotourism: Effect of Service Quality and Visitor Experience Hidayah, Imatul; Muhaimin, Abdul Wahid; Isaskar, Riyanti
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 6 (2025): December 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i6.2145-2156

Abstract

Agrowisata Kebun Belimbing in Bojonegoro faced a decline in visitor numbers from 2021 to 2023. To increase visitor interest to return, the Agrotourism needs to enhance the quality of experiences that tourists receive and enjoy. This study aims to examine how service quality and visitor experience affect revisit intention, with satisfaction function as a mediating variable. The research employed explanatory quantitative method with a Structural Equation Modeling - Partial Least Square (SEM-PLS) approach. As many as 100 respondents who have visited the agrotourism was selected purposively. Data was collected through an online questionnaire and was analyzed using WarpPLS software. The results conclude that service quality and visitor experience directly affect visitor satisfaction significantly, with path coefficients of respectively 0.45 (p < 0.01) and 0.38 (p < 0.05). Both factors, however, did not directly affect on revisit intention, with path coefficients of 0.12 (p > 0.05) and 0.15 (p > 0.05), respectively. Visitor satisfaction, on the other hand, significantly influences revisit intention, with a path coefficient of 0.52 (p < 0.01), indicating that higher satisfaction increases the likelihood of revisiting the destination. Notably, service quality and visitor experience indirectly affect revisit intention through satisfaction, with effect sizes of 0.23 and 0.21, respectively.
Co-Authors Gunawan, Aidin Wahyu Hidayah, Imatul Riyanti Isaskar Sitawati, Riyanti Isaskar