Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Industrial Engineering & Management
Firmansyah, Muhammad Daffa Dzaky
Unknown Affiliation
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Strategy Analysis using Strength Opportunity Aspiration Result (SOAR) Strategy and Quantitative Strategic Planning Matrix (QSPM) at PT. XYZ Firmansyah, Muhammad Daffa Dzaky; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21996

Abstract

The intense competition involving many business actors demands that these entrepreneurs be able to adapt to the evolving business conditions. In facing this competition, running a business requires a well-thought-out strategy to help business owners anticipate the impact of such events and remain competitive. The SOAR Analysis is an approach consisting of Strengths, Opportunities, Aspirations, and Results components derived from the Appreciative Inquiry (AI) approach, where planning focuses on existing strengths and available opportunities. The Quantitative Strategic Planning Matrix (QSPM) is applied to prioritize various factors influencing strategic planning. The objective of QSPM analysis is to determine the best strategies to be implemented. The QSPM matrix can identify the strategies to be used in the decision-making stage, which can later be applied to the company. From the results of the QSPM matrix, strategy 1 obtained the highest TAS value of 2.39, while strategy 2 had the lowest TAS value of 0.86, indicating that strategy 1 is the top priority that the company can implement.
Co-Authors Iriani Iriani