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All Journal International Journal Administration, Business & Organization AMMA : Jurnal Pengabdian Masyarakat
Azzahra, Latifah
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Penyuluhan Perilaku Hidup Bersih Dan Sehat Di SDN 16 Air Tawar Padang Utara Birman, Yuliza; Rosmaini; Wahyuda Ismail, Fikri; Peratami Putri, Shyntia; Nurrifdah, Nadilla; Wanandri, Puja; Azzahra, Latifah; Saputra, Rezy; Widya Kartika, Dwita
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Clean and healthy life behavior, often abbreviated as PHBS, is all behavior as a form of embodiment of a healthy life orientation in individual, family and community culture, which aims to improve, maintain and protect one's health physically, mentally, spiritually and socially. One of the most important PHBS is PHBS in schools. PHBS in schools is an activity to empower students, teachers and the school community to want to adopt a healthy lifestyle to create healthy schools. The benefits of PHBS in schools are able to create a clean and healthy environment, improve the teaching and learning process and students, teachers and the school community become healthy. implementation of PHBS in schools includes washing hands with soap, consuming healthy snacks, using clean and healthy latrines, exercising regularly, eradicating mosquito larvae, not smoking in the school environment, disposing of trash in its place, and, doing community service with school residents to creating a healthy environment. Health promotion regarding PHBS was carried out at SDN 16 Air Tawar, North Padang District, Padang City on Saturday, December 3, 2022 with a total of 46 participants consisting of grade 3 and 4 students.
Pengaruh Penggunaan Celebrity Endorser Terhadap Implusive Buying Behavior Konsumen (Survey pada Scarlett Body Whitening di Kota Bandung, Indonesia) Azzahra, Latifah; Nursholehah, Nabilah
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.215

Abstract

Scarlett Body Whitening is a brand from Indonesia released by Felicya Angelista which is famous for its brightening product variants. One of the promotions carried out by Scarlett Body Whitening is using a celebrity endorser. Celebrity endorser is an advertisement with the support of a celebrity which is believed to make it easier for consumers to remember the product and can accelerate the emergence of brand awareness of the product so as to create high consumer buying interest in beauty products. Seeing the importance of promotion and increasing sales, this research is to find out "The Influence of the Use of Celebrity Endorsers on Consumers' Implusive Buying Behavior (Survey on Scarlett Body Whitening in Bandung City)". The method used in this research is descriptive method, collecting data through questionnaires. Test data through validity and reliability tests, statistical analysis through classical assumption tests, simple regression analysis and hypothesis testing. Based on the results of a partial hypothesis test (t test) shows that the use of celebrity endorsers has a significant effect on the Implusive Buying Behavior of Scarlett Body Whitening Consumers in Bandung, namely because tcount (9.378) > ttable (2.262). Based on the coefficient of determination test, it can be concluded that the use of celebrity endorsers has a significant influence on the Impulsive Buying Behavior of Scarlett Body Whitening Consumers with a percentage of 40.8%, while 59.2% is influenced by other factors not observed by this study. Keywords: Celebrity Endorser, Impulse Buying Behavior, Scarlett Body Whitening
Co-Authors Birman, Yuliza Nurrifdah, Nadilla Nursholehah, Nabilah Peratami Putri, Shyntia Rosmaini Saputra, Rezy Wahyuda Ismail, Fikri Wanandri, Puja Widya Kartika, Dwita