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All Journal Buletin Poltanesa JUEBIR: Journal of Economics and Business Research
Sijabat, Dormauli
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education

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Pengaruh Citra Merek, Promosi dan Harga terhadap Keputusan dalam Membeli Produk Jejahits.id Sijabat, Dormauli
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.9855

Abstract

The aim of this research is to analyze the significance of the influence of brand image, promotion and price on the decision to purchase Jejahits.id products among Jejahits.id consumers. The type of data used in this research is quantitative data with the data source used being primary data. The sampling technique used was purposive sampling with a total of 100 respondents. Data collection in this research used a questionnaire. The data analysis technique uses multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results of this research obtained the equation Y = 1.92 + 0.306 X1 + 0.187 X2 + 0.618 X3+e. The t test results show that brand image has a significant effect on the decision to buy Jejahits.id products, promotion does not have a significant effect on the decision to buy Jejahits.id products and price has a significant effect on the decision to buy Jejahits.id products. The results of the coefficient of determination show that the brand image, promotion and price factors are 75.5% and the remaining 24.5% is influenced by factors outside the variables studied such as: service quality, location and product quality
Pemberdayaan Siswa Disabilitas dalam Meningkatkan Life Skill di Sekolah Luar Biasa melalui Keterampilan Fisik Anggun Rusady, Brilianita Puspa Putri; Saputra, Ramadio Akbar; Rajagukguk, Aranssa Dwiveronikca; Sijabat, Dormauli; Ariyanto, Putri Nanda Ika; Rahadhini, Marjam Desma
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1378

Abstract

Abstrak - Kegiatan pengabdian kepada masyarakat ini mengambil obyek sekolah inklusi Yayasan Pembinaan Anak Cacat Profesor Doktor Soeharso Surakarta. Tujuan dilakukan pengabdian untuk memberikan pelatihan life skill bagi siswa disabilitas untuk membangun kemandirian, keterampilan dan karakter siswa disabilitas di YPAC Profesor Doktor Soeharso Surakarta. Beberapa permasalahan yang dihadapi, antara lain: 1) belum adanya pendidikan life skill di sekolah inklusi YPAC Profesor Doktor Soeharso Surakarta 2) siswa disabilitas di YPAC Profesor Doktor Soeharso belum diberikan pelatihan dan pendampingan mengenai Pendidikan life skill. Metode penyelesaian masalah dalam program PKM dengan metode penyelesaian berupa pelatihan dan pendampingan tentang life skill khususnya keterampilan fisik. Pada akhir kegiatan pemberdayaan ini diharapkan siswa disabilitas di Sekolah Inklusi YPAC Profesor Doktor Soeharso Surakarta memiliki peningkatan life skill yang nantinya dapat terwujud menjadi siswa disabilitas yang mandiri, terampil dan berkarakter. Luaran dari kegiatan pengabdian ini, artikel pengabdian yang dimuat di Jurnal Pengabdian Terakreditasi Nasional.
Co-Authors Anggun Rusady, Brilianita Puspa Putri Ariyanto, Putri Nanda Ika Marjam Desma Rahadhini Rajagukguk, Aranssa Dwiveronikca Saputra, Ramadio Akbar