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All Journal Welfare: Jurnal Pengabdian Masyarakat
Amalia, Fransisca
Unknown Affiliation
Environmental Science Social Sciences

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Pemberdayaan UMKM Produk Mahar Melalui Pelatihan Digitalisasi Pemasaran Pada Rona Creation Nganjuk Chamid, Nur; Yuliani, Yuliani; Amalia, Fransisca; Putri, Oktaria Ardhika
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Welfare : March 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i1.359

Abstract

This study discusses how to use social media in the midst of the Covid-19 pandemic as a marketing medium for Rona Creation's UMKM "dowry products" in Pacekulon Village. The purpose of the research is to introduce Rona Creation's "dowry product" to the wider community through the use of social media as a marketing medium so as to increase the potential of a larger market. The method used in this study is Asset Based Community Development (ABCD). The implementation of the research is by socializing the importance of social media, with the implementation of digitalization socialization to UMKM actors Rona Creations can make them aware of the importance of social media technology so that UMKM actors Rona Creations Creation can market its products following technological developments.
Co-Authors Chamid, Nur Putri, Oktaria Ardhika Yuliani Yuliani