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All Journal International Journal of Economics and Management Research
Aramita Aramita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Financial Literacy and Promotion on Public Interest in Using Syariah Bank Savings Products : Case Study of Labuhan Deli District Community Aramita Aramita; Nurul Jannah; Aqwa Naser Daulay
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.308

Abstract

This study aims to determine the influence of financial literacy and promotion on public interest in using Islamic bank savings products in Labuhan Deli District. A quantitative method was used with multiple linear regression analysis, involving a population of 67,806. The sample was selected using purposive sampling, with a total of 100 respondents. This study utilized SPSS version 18, and data were collected through questionnaires. The results showed that promotion has a positive and significant influence on public interest in saving at Islamic banks. Conversely, financial literacy does not have a significant effect on public interest. Although both variables contribute to increasing public interest, promotion plays a more dominant role than financial literacy. Therefore, this study recommends that Islamic banking institutions enhance innovative promotional strategies and strengthen financial literacy education programs to improve public understanding and interest in Islamic savings products.
Co-Authors Aqwa Naser Daulay Jannah, Nurul