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All Journal International Journal of Economics and Management Research
Immanuel Felix Natanael Sinaga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Avernas Wash: Facial Wash Belimbing Wuluh Combination of Bromelain Boost Enzyme Brightens Face and is Environmentally Friendly Immanuel Felix Natanael Sinaga
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.427

Abstract

The natural cosmetics market in Indonesia has experienced significant growth from 2019 to 2024, with around 60-70% of facial care product users still relying on chemical products. Microplastic waste from chemical products contributes to the clean water crisis and ecosystem damage. Avernas wash is here as an innovative solution by utilizing natural ingredients, such as starfruit and pineapple enzymes, which are safe for the skin and environmentally friendly. This product helps the appearance of the face to be brighter and maintains skin elasticity. Starfruit contains antioxidants such as vitamins C and E which protect the skin from free radicals and dark spots, the water content in starfruit provides hydration and moisturizes the skin. In addition, starfruit contains Alpha-Hydroxy Acid (AHA) which removes dead skin cells and increases skin cell turnover to provide a brighter skin appearance. Meanwhile, the bromelain enzyme from pineapple functions as a natural exfoliator that stimulates the regeneration of new skin cells and relieves skin inflammation. This product was developed through a series of manufacturing methods including natural ingredient extraction, product formulation, evaluation testing, and packaging. Avernas wash is marketed at an affordable price and is effective for all skin types, including sensitive skin. This product has a wide market opportunity, covering teenagers to professionals in the beauty industry. This product is expected to be a safe and sustainable alternative in facial skin care. By choosing Avernas wash products that are made from natural ingredients and produced in a responsible manner, consumers can help reduce the environmental impact of facial skin care routines.
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