Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Welfare: Jurnal Pengabdian Masyarakat
Rohana, Lailatul
Unknown Affiliation
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendampingan UMKM Madu Iro dan Madu Masriana dalam Ekspansi Pasar melalui Platform E-commerce Aini, Agustin Nur; Rizky, Vaneza; Rohana, Lailatul; Azizah, Yuzki; Aprilia, Dina; M Taufikur Romadhon; Sholichin, Riadus
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.1712

Abstract

Business digitalization is an important factor in increasing the competitiveness of MSMEs in the digital economy era. MSMEs Madu Iro and Madu Masriana face obstacles in utilizing e-commerce platforms, such as lack of digital literacy and suboptimal marketing strategies. This community service activity aims to improve the digital skills of business actors in utilizing e-commerce as a means of market expansion. The method used is the Asset-Based Community Development (ABCD) approach through asset identification, digitalization training, implementation assistance, and evaluation of program success. The results show an increase in digital skills, an increase in the number of transactions. The success of this program proves that digitalization can increase the competitiveness of MSMEs, but sustainability remains a challenge that needs further attention.
Co-Authors Aini, Agustin Nur Azizah, Yuzki Dina Aprilia, Dina M Taufikur Romadhon Rizky, Vaneza Sholichin, Riadus